Jacqueline Cadorin
Marketing Strategist
Experienced B2B Marketing Operations Specialist with Expertise in Lead & Data Operations
Summary
Jacqueline Cadorin, an Australian B2B marketing operations specialist, excels in lead & data operations, analytics, CRM strategy, and field marketing. Experienced in global campaign operations, automation, compliance, and stakeholder management. Skilled in Salesforce, Marketo, Adobe Campaign, and Allocadia.
Experience
ServiceNow
Marketing Operations Manager APJ (2019 - 2022)
Provided best-practice insights in campaign operations, marketing automation, data management, and compliance. Led field marketing enablement, campaign design, migration projects, reporting, and data acquisition programs. Managed agency relationships and mentored staff.
Adobe Marketing & Customer Insights (MCI)
Marketing Operations Lead, APAC (2016 - 2019)
Partnered with Enterprise marketing teams, optimized Salesforce, Adobe Campaign, and lead management. Led process design, data strategies, SLA implementation, and 'Customer Zero' projects. Managed agency relationships and provided training and mentoring.
Adobe Marketing Cloud
Marketing Specialist - contract (2014 - 2016)
Managed marketing platforms, campaigns, and collaboration spaces. Oversaw migration to Adobe Campaign, developed marketing wiki, and provided Salesforce training. Coordinated integrated campaigns and managed regional marketing operations.
Aprimo
Marketing Manager APAC (2010 - 2012)
Implemented global marketing strategy in APAC, doubled leads accepted by sales, and tripled website visitors. Led lead generation, event management, CRM administration, and partner relationships. Customized collateral and managed marketing budgets.
Day Software, Inc. (now Adobe)
Global Marketing Manager (2006 - 2009)
Managed global lead generation programs, trade shows, and CRM. Participated in global marketing and branding strategies, lead generation, and customer summit organization. Administered CRM databases and coordinated seminars and webinars.