Helen Fowler
Chief Marketing Officer
Experienced marketing leader with expertise in brand development, revenue growth, and international finance.
About Helen
Helen Fowler is an experienced marketing professional with a 24-year career, including roles at Bank of America in Asia Pacific and Singapore. She has managed marketing teams, budgets, and strategies, focusing on brand development, client experience, and revenue growth. Helen is skilled in international marketing, go-to-market strategies, and customer experience excellence. She holds a wealth of experience in product management, communications, and relationship building within the finance industry. Helen is bilingual, a proven leader in building multicultural teams, and possesses strong problem-solving and analytical abilities.
Experience
Resettlement Break
Freelancer and Volunteer (2024 – Present)
Undertaking freelance projects, contributing to the community through volunteer work with Guide Dogs Australia, and expanding governance knowledge through the Australian Institute of Company Directors Course.
Bank of America
Head of Marketing, Asia Pacific, Senior Vice President, Singapore (2021 – 2024)
Leading the APAC marketing team, developing client experience strategies, and collaborating with stakeholders across 12 markets.
Bank of America
Head of Marketing, Global Corporate & Investment Banking (GCIB), APAC (SVP), Singapore (2019 – 2021)
Managing the APAC GCIB marketing budget and driving integrated marketing programs to position the bank globally.
Bank of America
Head of Marketing, Global Transaction Services (GTS), APAC (SVP), Singapore (2015 – 2019)
Responsible for the APAC GTS marketing budget, delivering high-impact programs to large corporations and financial institutions.
Bank of America
Asia Product Management - FX & Clearing, Transaction Banking (VP), Singapore (2011 – 2015)
Providing product support to Asian Financial Institutions, managing USD clearing, and commercializing FX services.
Bank of America
Global Wire Product Manager for Financial Institutions, Transaction Banking (VP), SG (2007 – 2011)
Designing global USD wire growth strategy, managing product enhancements, and providing global product training.
Bank of America
Head of Marketing (2005 – Present)
Held senior marketing roles in APAC, managing marketing budgets, devising business strategies, and driving revenue growth with existing clients and prospects. Led teams in APAC Global Banking and Markets, Global Corporate & Investment Banking, and Global Transaction Services.
Bank of America
EMEA FI Product Manager, Transaction Banking (VP), London (2005 – 2007)
Managing USD cash management services for European Financial Institutions and providing product support on RFPs.
International Product Communications Manager
Communications Manager (2003 – 2005)
Handled internal and external product communications for Global Treasury Services in Latin America, Europe, Middle East, and Africa. Managed Spanish product materials translation and production.
Bank of America
International Product Communications Manager (AVP), London (2003 – 2005)
Handling internal and external product communications for Global Treasury Services in Latin America, Europe, Middle East, and Africa.
Various Roles in Product Management
Product Management (2001 – Present)
Managed product developments, commercialization plans, and enhancements for financial institutions in Asia and globally. Provided product support for USD cash management services and wire product development.
HHC Lewis Marketing & Advertising agency, UK
Account manager (2001 – 2003)
Managing European advertising and PR, including product launches, for Emerson Electric Co.
HHC Lewis Marketing & Advertising agency
Account Manager (2001 – 2003)
Managed European advertising and PR for Emerson Electric Co, including product launches in Spain and Holland.
Vanbrugh Financial Communications agency
Account Executive and Communications Advisor (2000 – 2001)
Managed PR for financial institutional accounts.
Vanbrugh Financial Communications agency, UK
Account executive and communications advisor (2000 – 2001)
Managing PR for financial institutional accounts.
Wagon Plc
Fast track management graduate scheme (1998 – 2000)
Completing marketing communications projects in different locations and overseas divisions.
Wagon Plc
Fast Track Management Graduate (1998 – 2000)
Completed marketing communications projects in different UK locations and overseas divisions as part of a two-year management graduate scheme.
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