Heidi Guenther
Chief Marketing Officer
Senior marketing and communications leader with expertise in brand growth and integrated campaigns
About
Senior marketing and communications leader with 15+ years’ experience in building performance-led brands across various sectors. I excel in athlete and partnership-led brand growth, integrated campaign platforms, and content ecosystems that drive long-term brand equity. Skilled in strategic clarity, execution, and ROI accountability. Experience in leading teams, agencies, and offshore resources. Key roles include Chief Marketing Officer at SWAARM Global, Chief Executive Officer at Tooezy, Founder and Chief Marketing Officer at Yabonza Group, and more.
Experience
Swaarmglobal.com
Chief Marketing Officer (Interim Transformation Role) (2025 – 2025)
Led the transformation of SWAARM Global into a performance-led sports brand. Recruited elite athlete and club partnerships, launched new products, and opened new commercial channels to support retail expansion.
Tooezy.com
Chief Executive Officer (Transformation & Growth) (2023 – 2024)
Led brand, commercial, and operational transformation from B2C to B2B2C business model. Managed business strategy, partnerships, product strategy, and budgeting, achieving 56% revenue growth.
Bloke in a Bar
Chief Marketing Officer (Interim Transformation Role) (2022 – 2023)
Led B2C marketing, GTM, and commercial strategies across Bloke Beer, Blokeinabar (podcast), and Bloke Apparel. Generated $1M annual advertising revenue, implemented Martech tools, and scaled brand revenue significantly.
Yabonza Group
Founder and Chief Marketing Officer (2015 – 2022)
Created and managed a prop-tech startup valued at $21M, driving ARR to $1.8M. Built a double-sided marketplace, managed teams, developed a B2C GTM strategy, and established successful partnerships.
Consulting for Larger Brands
Senior Marketing Consultant (2014 – 2015)
Advised on brand strategy, growth, and leadership for challenger brands. Developed and implemented growth strategies tailored to brand performance for clients like News Limited, Moneyball, and TopBetta.
William Hill Australia
Head of Content and Communications (2013 – 2014)
Led teams across Social, Sponsorship, PR, and Brand. Managed rebranding efforts, sponsorship portfolios, and executed PR strategies and campaigns across digital and traditional media.
Sportingbet Australia
Brand Manager (2011 – 2013)
Developed and executed marketing strategies across advertising, sponsorship, and brand executions. Managed media buying, agency relationships, and sponsorship budgets, leading to significant profitability and customer acquisition.
Sportingbet Australia
Events Manager (2010 – 2011)
Developed and managed major events for sponsorship activations. Created high-profile sponsorship activations, managed budgets, and agency relationships, increasing brand visibility and revenue.
Truckmania
Senior Account Manager (2009 – 2010)
Managed relationships and events with top marketing agencies. Oversaw sponsorship activations for Hyundai, Ford, Qantas, and Telstra.
Kaleidovision (London)
Account Manager / Business Development Manager (2005 – 2008)
Developed new business relationships and managed key accounts. Created integrated marketing campaigns focusing on entertainment, music, and alcohol promotions, leading to successful campaign launches and digital marketing contracts.
Walkabout Bars (London)
Marketing and Promotions Manager (2003 – 2004)
Planned and executed integrated campaigns, sponsorships, and marketing initiatives. Managed brand awareness strategies and promotions, establishing the inaugural Walkabout Bar at Twickenham Stadium and increasing venue profits by 200%.
Key Industries
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