Hayley Urmston
Digital Marketing Manager
Experienced Marketing, Digital & Communications Partner with Proven Growth Results
About Hayley
Commercially minded marketing, digital & communications professional with 20+ years of experience in business ownership, regional marketing, banking & multi-site retail. Founder of MISO Studio, excelling in stakeholder relationships, project management, SEO, Google Ads, and team leadership. Demonstrated success in driving client growth and engagement through integrated marketing strategies.
Experience
MISO Studio
Founder & Director (2021 – Present)
Partnering with businesses to plan and deliver integrated marketing, communications & digital initiatives. Leading client discovery, project management, SEO, Google Ads, and social media support. Managing end-to-end projects across various industries.
Blowes Clothing
GM Sales & Marketing, NSW (2017 – 2021)
Led sales, marketing & customer experience for a multi-store NSW retail business, achieving significant revenue growth. Planned promotions, managed teams, coordinated activities, and utilized sales data for business decisions.
National Australia Bank
Business Bank Associate (2012 – 2017)
Managed enquiries, documentation & service delivery within a regulated environment. Developed strong customer relationships & knowledge of regional industries.
Scanlan Theodore
Regional Manager (2005 – 2008)
Managed multi-site retail operations across VIC, NSW & QLD, focusing on sales performance, people leadership, and brand standards.
Mimco
Area Manager (2002 – 2004)
Oversaw multiple Mimco stores in VIC & NSW, supporting sales, team capability, store operations & customer experience.
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