Hannah Leersnyder

I turn low-awareness brands into brands people actually notice — and want.

I'm a marketing leader with 13+ years' experience across Brand Management, Shopper Marketing, Trade Marketing and Channel Activation in FMCG, spanning major Australian businesses and international markets (UK). My strength sits at the intersection of strategy and creativity: I can build the commercial case for a brand and also shape the campaign that makes people stop scrolling.

Some of the results I'm proud of:

📈 +22% brand awareness in a low-visibility category, through insight-led integrated campaigns

💰 $3.3M in NSV delivered across 7+ product launches and go-to-market campaigns

🛒 +43% category growth from a single retail activation campaign

💼 $2M+ in budgets managed with commercial discipline and measurable ROI

What sets me apart isn't just delivering campaigns — it's diagnosing why a brand isn't landing, and rebuilding it from insight through to in-market execution: positioning, creative, retail activation, and the data to prove it worked. I've done this from the ground up (building the Fresca brand from scratch) and at scale across trans-Tasman and multi-market environments.

I lead with clarity and calm — building capability in the teams around me, earning trust with agency and retail partners, and turning ambiguous briefs into action. Backed by dual degrees in Commerce (Marketing) and Visual Arts, I bring commercial rigour and creative instinct in equal measure — a combination I've found genuinely rare in this industry.