Grant Belcher
Marketing Strategist
Award-Winning Brand Strategist and Growth Marketer with 20+ years of experience in B2B marketing
Summary
Grant Belcher is an award-winning Brand Strategy Director and Growth Marketer with over 20 years of experience in brand agency, consultancy, and client-side roles. His expertise lies in brand positioning, business growth strategy, innovation, leadership of creative teams, and developing brand architecture systems. Grant has founded successful independent agencies, developed pioneering brand methodologies, and won multiple industry awards. With a strong background in B2B marketing, he has held key roles in various organisations, demonstrating his ability to drive growth and market engagement through strategic brand and marketing initiatives.
Experience
Big Brand Theory
Fractional Head of Brand Strategy (2025 - current)
Part-Time/Fractional Head of Strategy Role at leading Australian trust-based brand growth agency. Creator of IGNITE Brand strategy methodology. Guest Speaker, Presenter and Facilitator at ITA2025. Brand Architecture Strategy Authored.
The Measured Marketer
Marketing AI and Brand Strategist (2024 - 2025)
Developed AI marketing services for industrial sectors and tailored strategic brand frameworks for specific industries. Provided expert advice in brand strategy and AI-driven marketing solutions.
Gridware Cyber Security Consultancy
Head of Marketing & Digital (2022 - 2024)
Repositioned Gridware's brand for distinctiveness, improved market engagement, and enhanced digital marketing assets to increase lead generation and online engagement.
BlueHatGreen Agency, Sydney
Director, Brand & Growth (2018 - 2024)
Led brand strategy and content marketing for technology brands. Implemented trust-based positioning strategies for SaaS and B2B clients. Facilitated Brand Architecture systems and frameworks.
The Certainty Principle
Head of Strategy (2016 - 2018)
Directed development of innovative brand positioning and growth strategies in B2B. Oversaw brand transformation project for Meridian Lawyers and drove ABM and content strategy for clients in various sectors. Implemented marketing automation and digital optimisation.
CSA
National Marketing Manager (2012 - 2016)
Managed marketing budget and revenue targets, led corporate rebranding initiatives, and drove growth. Managed a $2.5M marketing budget to achieve annual revenue targets of $60M.
Adcorp
National Account Director & Strategist (2005 - 2006)
Led strategic consulting and account direction for national brands. Facilitated brand renaming, repositioning, and architecture for various clients. Managed a multidisciplinary team of 13 across different functions.
Nuro Marketing
Founder & Strategy Lead (1999 - 2005)
Founded consultancy focused on brand and marketing strategy. Delivered brand architecture, campaign strategy, and customer experience frameworks. Presented at the International Branding Conference on branding psychology and cultural insight.