Francine Fracalossi
Digital Marketing Manager
Marketing & Operations Specialist | Digital Strategy, Process Improvement & Project Coordination
About Francine
Marketing and Operations Specialist with 15+ years of experience across in-house and agency environments. Skilled in digital strategy, paid media, SEO, campaign delivery, stakeholder communication, project coordination and process improvement. Experienced in planning and optimising Google Ads, Meta Ads and SEO campaigns, managing multi-channel activity for multiple clients and brands, leading cross-functional teams, managing budgets and reporting, and improving delivery workflows. Uses analytics and research tools including GA4, Semrush and Hotjar, and has experience with email marketing, content, social media, CRO, A/B testing and AI-assisted workflows. Holds a Bachelor of Advertising & Marketing (Honours) and an Advanced Diploma of Project Management, with certifications in SEO, customer acquisition and email marketing.
Experience
Retain Media
Senior Performance Manager (2025 – 2026)
Directed strategy across SEO, search and social advertising. Coordinated SEO, paid media, creative, copywriting and development teams, and managed budgets, reporting and campaign delivery. Won the inaugural Sudden Impact Award.
Chilli Group
Digital Performance Manager (2021 – 2025)
Planned and optimised Google Ads, Meta Ads and SEO campaigns using GA4, Semrush and Hotjar data. Led client strategy sessions, applied AI-assisted workflows, and presented social media guidance at the Surf Life Saving Queensland Conference.
MAPS Agency
Digital Marketing Specialist (2020 – 2021)
Managed paid and organic digital marketing for seven national brands, including Solomons Flooring and Freedom Furniture, across Google Ads, Bing Ads, Meta Ads, SEO, email and social media.
Englander Davis
Head of Digital Advertising (2019 – 2020)
Developed multi-channel marketing plans, proposals and competitor insights. Managed Google Ads, Meta Ads and AdRoll campaigns for 17 clients, and improved internal delivery and reporting processes.
CINEX Inovação, Brazil
Marketing Manager (2015 – 2018)
Led in-house marketing across digital, promotions, content, events and internal communications. Designed sales programmes, campaign assets and reporting dashboards.
Key Skills
Qualifications
Advanced Diploma of Project Management (2021)
Protea College
Bachelor of Advertising & Marketing (Honours) (2013)
Faculdade Cenecista de Bento Goncalves
Key Industries
Software & Tools
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