Francesca Dolly
Event Marketing Specialist
Event & Marketing Project Manager | Large-Scale Activations, Conferences & Brand Experiences
About
Results-driven Event and Marketing Project Manager delivering high-impact activations, conferences, and brand experiences—on time and on budget. I’ve led events from boutique gatherings to large-scale productions of 3,000+ attendees, managing budgets of up to $800K across healthcare, government, media, engineering, and SME sectors.
I specialise in end-to-end delivery—from strategy and stakeholder management through to production, operations, and post-event reporting. Known for my hands-on approach, attention to detail, and ability to keep complex projects running smoothly, I create seamless experiences that engage audiences and deliver real business outcomes.
Experience
Department of Creative Industries, Tourism, Hospitality and Sport
Senior Associate (2023 – 2024)
Led strategic direction and delivery of events for 24HR Economy, Investment NSW and Create NSW.
Managed in-person, virtual, and hybrid events for up to 280 guests.
Oversaw full project lifecycle including planning, logistics, risk, staffing, and execution.
Prepared event plans, ministerial briefs, and run sheets.
Managed procurement, budgets, and stakeholder engagement.
Provided leadership, reporting, and post-event evaluation.
Wonder Activation Agency
Event Producer (2021 – Present)
Binge - Event Management of the Game of Thrones activation across five sites, including the movie red carpet, moving the throne from location to location in a semi-trailer, management of OH&S logistics and ambassador staff.
Cutting Edge Event & Marketing Services
Owner / Freelance (2004 – Present)
Senior Producer of 24HR Economy community engagement events, including regional roadshows with the Minister in Newcastle and Wollongong.
Managed Chinese delegations (100 PAX) at the MCA.
Produced ihear Conference in Brisbane (120 staff), including flights, accommodation, speaker management, awards dinner, design, and registration.
Delivered Zoetis Rural GP Campaign targeting regional doctors.
Marketing & Sponsorship Manager at Warringah Rugby Club, managing game day activations, corporate boxes, and sponsorships.
Produced BJC Health JAM Session virtually with 20+ speakers and 500 registrations.
Managed international client Avadel’s Narcolepsy Peer Day at Novotel Darling Square.
Delivered global webcast events across Asia with 350+ doctors and live Q&A.
Led Cochlear internal campaign distributing 3,450 calendars across 27 offices.
Produced AbbVie dermatology roadshows and collaboration meetings.
Managed international conferences, including 60 specialists travelling to Madrid and San Diego.
Cutting Edge Services Ltd
Owner (2004 – Present)
Provided event and marketing services to major clients including Abbott, AbbVie, Amway, 3M, Cochlear, Johnson & Johnson, McAfee, Schwarzkopf, and government departments.
Delivered conferences, advisory boards, activations, and marketing campaigns across multiple industries.
Discovery Medical Education
Event Manager (2001 – 2003)
Delivered medical education events before establishing own consultancy, Cutting Edge Services.
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