Fiona King
Chief Marketing Officer
I help ambitious businesses build stronger brands, make better strategic decisions and create sustainable business growth through executive marketing
About Fiona
Executive marketing leader with two decades of experience in brand building and monetisation across various industries including media, sports, government, and tourism. Skilled in brand strategy, commercial partnerships, and revenue generation. Demonstrated success in subscriber growth, campaign ROI, and record-breaking ticket revenue. Experience as a Fractional CMO through Fierce Ideas, driving commercial growth in diverse sectors. Proficient in P&L management, building marketing functions, negotiation, AI-enabled marketing, and full-stack marketing command.
Experience
Sydney Breast Cancer Foundation
Board Director (2025 – Present)
Responsible for awareness, fundraising, and community engagement initiatives for women's health.
AFC Women's Asian Cup 2026
Executive GM, Community & Engagement Marketing (2022 – 2025)
Led commercial and community program for a national sporting event, driving record ticket revenue and attendance. Negotiated major partnerships and embedded AI in marketing operations.
Fierce Ideas
Founder & Director (2017 – Present)
Established a Fractional CMO and brand strategy consultancy, working across diverse sectors like real estate, health, and tourism. Successfully connected brand investment to commercial growth.
Twentieth Century Fox
Head of New Release Film Marketing (2014 – Present)
Managed marketing for new release films, both physical and digital, at Twentieth Century Fox.
Stan (Nine/Fairfax JV)
Director of Marketing & Creative (2014 – 2016)
Oversaw the marketing and content strategy for the launch of Stan, achieving 150% of subscriber acquisition target in the first six months. Built marketing and creative departments from scratch.
Key Skills
Qualifications
Post Graduate - Events Management (2000)
UTS
Bachelor of Commerce (1998)
University of Wollongong
Key Industries
Software & Tools
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