Felicia Cheung
Marketing Strategist
Experienced executive with expertise in technology, innovation, and business development across global markets.
About Felicia
Felicia Cheung is an experienced executive with a diverse background in business development, sales, and mentorship across various sectors and regions. With a strong focus on technology and innovation, she has held leadership roles in companies like Microsoft and Equinix. Felicia's expertise includes strategic partnerships, new business development, and team leadership, making her a valuable asset in driving growth and market expansion. She holds a BCom in Marketing and Industrial Relations from the University of New South Wales, complemented by a successful track record in delivering multimillion-dollar projects and building strong client relationships.
Experience
Antaia
Board Advisor (2025 – Present)
Providing guidance to grow enterprise customers and partners in APAC and the UK, refining digital marketing and business development strategies to attract customers, partners, and investors.
Bethnal Green Ventures
Business Mentor (2024 – Present)
Providing business development and sales consulting services to technology founders for sustainable growth and execution strategies.
Set Squared
Startup Mentor (2024 – Present)
Offering B2B technology sales planning, investor-readiness, and go-to-market messaging guidance to technology businesses.
Codebase
Business Mentor (2024 – Present)
Assisting technology founders in building new businesses focused on B2B SaaS, cybersecurity, and AI ecosystem development.
Velvet Tiger
Founder and Director (2024 – Present)
Collaborating with technology founders to build industry-leading innovations into global brands that positively impact communities and companies worldwide.
Securium
Growth Manager (2024 – Present)
Establishing market channels, sales, and marketing strategies across Europe, North America, and Asia Pacific to drive growth and expansion.
Pre-Sales AI
Business Development Advisor (2023 – Present)
Supporting CEO in marketing and go-to-market framework development for sales execution through partnerships and direct channels.
AI Forge
Mentor (2023 – 2024)
Providing support to high-potential business founders in go-to-market planning for revenue targets, securing funding, and fostering collaborations across industries.
Microsoft
Applications Data and AI Services Lead APAC (2019 – 2020)
Led digitisation projects, new business development, and managed complex deals within top accounts while overseeing AI projects and receiving recognition for transformational leadership.
Equinix
Sales Manager (2017 – 2018)
Focused on global financial services, oil and gas, and healthcare sectors, tripled pipeline growth, and secured multi-million-dollar contracts through strategic sales campaigns.
Oracle Corporation
Business Development Director JAPAC - Digital Media Solutions (2016 – 2017)
Generated over $10M in new business with key accounts, expanded into new market verticals, and engaged in strategic partnerships within the media and entertainment sector.
Key Skills
Qualifications
Bachelor of Commerce (1997)
University of NSW
Key Industries
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