Felicha Carey
Experienced marketing leader with 18+ years of expertise in integrated strategies, brand growth, and customer engagement.
About Felicha
Felicha Carey is a commercially minded marketing leader with over 18 years of experience in leading advertising agencies and senior marketing roles within a global FMCG organization. She specializes in developing integrated marketing strategies that drive brand growth, customer engagement, and commercial performance. Felicha has a strong understanding of translating consumer insights into effective marketing and business outcomes. She is known for building trusted relationships and leading cross-functional teams to deliver customer-centric campaigns, innovation launches, and growth initiatives.
Experience
Kellanova (ANZ)
Integrated Marketing Manager (2024 – 2026)
Led full-funnel integration strategy, improved channel effectiveness, managed a marketing investment of $15M, and enhanced team capability in modern marketing practices.
Kellanova
Pop-Tarts & Toaster Pastry Brand Manager (2022 – 2024)
Achieved strong awareness growth, executed Test & Learn ATL model, guided investment strategy using consumer insights, and ensured consistent product delivery.
Kellanova
Kids Fun & Taste Cereal Brand Manager (2020 – 2022)
Managed multi-brand portfolio, delivered retail innovation programs, led product transition contributing to incremental NSV, and improved brand positioning through targeted communications strategies.
Kellogg's
Brand Manager – Special K (2019 – 2020)
Developed customer-led marketing strategies, optimized manufacturing to save $200K annually, managed budgets, and supported P&L delivery.
Kellogg's
Senior Shopper Activation Manager (2018 – 2019)
Led shopper marketing strategies, managed strategic partnerships, delivered PR campaigns with high ROI, and used Nielsen & IRI insights to inform strategy.
PMG
Account Director (2017 – 2018)
Account director role overseeing integrated, CRM, and shopper marketing.
Arc Worldwide
Account Director (2017 – 2017)
Focused on account directing responsibilities within marketing.
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