Em Whittaker
Marketing Manager
Experienced Social Media Strategist and Growth Marketer with a Knack for Viral Campaigns
About Em
Social media strategist and growth marketer with experience in organic and paid social media strategies, content creation, influencer partnerships, and community engagement. Achievements include leading viral TikTok campaigns, managing Meta ads with a low CAC, and contributing to a significant Series B funding raise. Skilled in email marketing, CRM flows, analytics, and brand voice development. Available for short-term contracts in Melbourne or remote.
Experience
Butter & Crust
Marketing Lead (2022 – 2024)
Led marketing activities during a period of rapid growth, maintained low Meta CAC, and secured £500k in Series B funding. Managed end-to-end marketing processes and launched TikTok Shop.
Vizzy
Social Media Manager (2021 – Present)
Launched social channels, redesigned landing pages, built email campaigns, and led LinkedIn strategy. Successfully onboarded new clients for the brand.
Heka
Brand & Community Manager (2020 – 2021)
Managed B2B acquisition and B2C engagement for an employee wellbeing platform. Increased bookings by 60% through a weekly benefits newsletter and managed brand visibility on LinkedIn.
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