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Elise Wareing

Elise Wareing

Marketing Strategist

Experienced Brand Strategist & Marketing Leader with a Passion for Brand Engagement

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About Elise

Elise Wareing is a dedicated brand, marketing, and communications professional with extensive experience in brand strategy, partnerships, management, and activations. Skilled in media buying, planning, and digital marketing, she excels in leadership, project management, and budget forecasting. Elise has a Bachelor of Commerce in Marketing and Public Relations and has held key roles at Sydney Children's Hospitals Foundation, The Garvan Institute of Medical Research, Cancer Council NSW, and Cancer Council WA. Her achievements include securing major partnerships, driving brand engagement, and delivering record-breaking results.

Experience

Sydney Children's Hospitals Foundation

Head of Brand Engagement (2024 – Present)

Developed and led a 5-year brand engagement strategy, managed brand partnerships, executed integrated awareness campaigns, established brand programs, managed agency relationships, and led budget planning. Secured partnerships with SXSW Sydney and Vivid Sydney, delivering record-breaking results and achieving high ROI.

Sydney Children's Hospitals Foundation

Brand and Communications Manager (2023 – 2024)

Implemented the 5-year brand strategy, managed brand partnerships, developed the Ambassador strategy, oversaw paid media strategy, brand health research, and campaign functions. Achieved significant outreach, VIP experiences, and web traffic spikes through strategic partnerships and activations.

Cancer Council NSW

Marketing Lead (2020 – 2022)

Supported the brand strategy, oversaw content strategy, managed brand partnerships, and led digital transformation. Achieved uplifts in donation revenue, eNews open rates, and successful rollout of a Digital Asset Management system.

Cancer Council NSW

Brand and Marketing Specialist (2019 – 2020)

Supported brand and content strategies, executed marketing plans, managed campaign reporting, provided marketing consultancy, and developed quarterly activity plans. Established the Always-On social program and high-value content suite.

Cancer Council WA

Marketing and Communications Coordinator (2017 – 2019)

Developed campaign strategies, led the Lottery program, represented the state brand at a strategic level, managed digital marketing and social media, and created content. Managed national projects for Relay For Life branding and campaigns.

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