Donny Mcdermid
PPC Specialist
Managing Director specializing in high-performance digital advertising with focus on conversion engineering and strategic growth.
About Donny
Donny McDermid is the Managing Director of Tenacity Advertising, a premier paid acquisition agency specializing in Google Ads, Meta, TikTok, YouTube, and programmatic display/video. He focuses on conversion engineering, leveraging third-party tech and custom attribution models. With a performance-first mindset, they offer custom reporting, AI tech, and GTM management. Donny's expertise led to significant improvements for clients, such as a 281% boost in leads and a 1300% traffic increase in 30 days. He ensures transparency, efficiency, and significant performance improvements, like a 113% increase in conversions for legacy accounts.
Experience
Tenacity Advertising
Managing Director (2012 – Present)
As Managing Director, I lead a team specializing in Google Ads, Meta platforms, TikTok, YouTube, and programmatic display/video. I focus on conversion engineering, leverage custom attribution models, provide deep-dive analysis via Google Analytics 4, and offer strategic roadmaps for clients' digital presence. My performance-driven approach led to significant boosts in leads and traffic for numerous clients, with a strong emphasis on transparency and efficiency.
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