Dominique Ross
Digital Marketing Manager
Experienced Lead Strategist in Paid Media and Growth with a Track Record of Driving Revenue and Profitability for Businesses
About Dominique
Dominique Ross is a Lead Strategist at a performance marketing agency, excelling in managing paid strategy and growth for small to medium businesses. She has experience in overseeing multi-market expansions, delivering profitable growth, and translating business KPIs into media strategies. Dominique has led successful market entries, migrations, and major campaign launches, driving significant revenue increases and ROI improvements. With a strong background in digital marketing, she has managed end-to-end strategies for various brands and platforms, showcasing expertise in paid media, CRM, SEO, CRO, and content creation.
Experience
Farsiight
Lead Strategist (B2B & B2C) (2023 – Present)
Lead paid media strategy for clients across eCommerce, SaaS, and B2B, focusing on profitability targets. Implemented phased US market-entry strategy, provided GTM consulting, and managed multi-market expansions with a robust growth framework. Led innovative campaigns, multi-channel strategies, and client onboarding processes. Mentored a team and established KPI tracking systems.
Flight Centre Travel Group
Digital Marketing Executive (Corporate) (2021 – 2023)
Managed digital marketing for 5 corporate travel brands, overseeing paid media, CRM, SEO, CRO, and organic social strategies. Developed and managed full-funnel paid media strategies, executed eDM campaigns, conducted SEO/CRO audits, and led website optimisations. Collaborated with global teams and mentored new members in digital marketing.
The Property Network
Digital Marketing Coordinator (2019 – 2021)
Managed paid media campaigns for residential property developments, supporting lead generation strategy, reporting, and sales team alignment.
Maytronics
Digital Marketing Executive (2018 – 2019)
Managed social media, email marketing, and digital campaigns for the Australian market, focusing on brand partnerships and content creation in the health, wellness, and fashion categories.
Key Skills
Key Industries
Software & Tools
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