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Denia Mariano

Denia Mariano

Digital Marketing Manager

Experienced Senior Digital & eCommerce Leader driving revenue growth through strategic planning and team leadership.

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About Denia

Denia Mariano is a commercially driven Senior Digital & eCommerce Leader with 15+ years of experience in retail, premium consumer brands, education, technology, and agency environments. She has expertise in eCommerce marketing strategy, revenue planning, customer segmentation, paid media, CRM, and platform management. Denia has successfully led teams and agencies, managed multimillion-dollar investments, and partnered across various business functions. Currently, she operates Lemon Digital as a Digital Transformation Consultant while pursuing senior leadership opportunities.

Experience

LEMON DIGITAL

Founder & Digital Transformation Consultant (2026 – Present)

Founded independent digital consultancy focusing on digital marketing, eCommerce, CRM, and AI-enabled operations. Developed growth roadmaps and transformation solutions for businesses.

HANES AUSTRALASIA | SHERIDAN

Digital Marketing Manager — eCommerce (2024 – 2026)

Led digital strategy for Sheridan Boutique and Outlet businesses, managed multimillion-dollar paid media planning, and directed performance marketing initiatives.

THE WOOLMARK COMPANY

Senior Manager | Digital Marketing (2018 – 2021)

Built lead-generation infrastructure, managed international digital journeys, and implemented CRM programs. Collaborated with teams, agencies, and vendors on global initiatives.

EDUCATION CENTRE OF AUSTRALIA

Digital Marketing Director (2014 – 2018)

Led digital marketing across education brands and international markets, developed acquisition plans, and partnered with executive leadership on business strategy.

PIXEL DIGITAL

Founder (2013 – 2014)

Established and managed a digital agency serving SME and professional-services clients, overseeing business development, client strategy, and project delivery.

J2 Global

Digital Project Manager (2012 – 2013)

Managed website and student-acquisition projects, handled budgets, timelines, and technology partnerships.

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