Deborah Jackson
Marketing Strategist
I help service-based businesses transform marketing confusion into clarity, direction and growth
Summary
Most service-based business owners don’t have a marketing problem - they have a clarity problem.
They’re busy posting, boosting, emailing, outsourcing and “doing marketing”… but they can’t see what’s actually working, what’s wasting money, or what needs to change.
That’s where I come in.
I help service-based business owners transform marketing confusion into clarity, direction and growth.
Not fluffy ideas. Not random tactics. Real clarity. Real decisions. Real results.
After 20+ years in marketing, multiple businesses built, and consulting across industries, I realised something important:
📌 Most businesses don’t understand the strategy behind their marketing.
📌 Agencies rarely explain what they’re actually delivering.
📌 And leaders are making decisions in the dark - costing them time, money and momentum.
So I created Clear Path Strategy - a strategic marketing advisory for business owners who want:
✔ an expert partner
✔ transparent insights
✔ a roadmap that actually makes sense
✔ and confidence in every marketing decision
What I do
🔹 Marketing Audits (AI-powered + human expertise)
I uncover what’s working, what’s wasted, and where the real opportunities are hiding.
🔹 Marketing Strategy Development
Clear positioning, messaging, channels and a 90-day plan so you know exactly what to focus on next.
🔹 Personal Brand Elevation for leaders
Because people buy from people - especially in service-based businesses.
What you get
✔ Clarity
✔ Direction
✔ Accountability
✔ Momentum
✔ And a plan that stops the guesswork and starts real growth
If your marketing feels noisy, inconsistent, or unclear - but you know your business is capable of more - let’s talk.
I can help you see exactly what to fix, what to focus on, and how to move forward with confidence.
Experience
Clear Path Strategy
Founder | Marketing Strategist (2025 - current)
Partner with business owners to transform marketing into a growth engine. Lead AI-powered marketing audits, align business objectives with marketing direction, and create data-led roadmaps. Manage CEO and leadership teams to enhance brand positioning and deliver accountability, efficiency, and ROI.
Delejee Pty Ltd
General Manager (2022 - 2025)
Managed childcare centres' operations, development, and business practices in Victoria and Queensland. Oversaw project development of new centres, ensured regulatory compliance, and implemented communication safeguards. Led integration of a new childcare centre in QLD, managed budgets, and cultivated stakeholder relationships.
Spot Yellow Digital | Think Marketing | Jaxon Marketing
Founder | Strategic Marketing Consultant (2006 - 2021)
Delivered transformational results for SME and international clients. Led ventures providing strategic advisory services, aligned marketing with operations, identified growth opportunities, led digital transformation, and launched new brands. Expertise in CRM strategy, customer journey mapping, and multi-channel campaign execution.
Qualifications
Project Management (2023)
QUT
Business Management (2004)
QUT
Bachelor of Business majored in Marketing (2000)
QUT