Deborah Jackson

Deborah Jackson

Marketing Strategist

I help service-based businesses transform marketing confusion into clarity, direction and growth

Cemoh Profile

Summary

Most service-based business owners don’t have a marketing problem - they have a clarity problem.

They’re busy posting, boosting, emailing, outsourcing and “doing marketing”… but they can’t see what’s actually working, what’s wasting money, or what needs to change.

That’s where I come in.

I help service-based business owners transform marketing confusion into clarity, direction and growth.

Not fluffy ideas. Not random tactics. Real clarity. Real decisions. Real results.

After 20+ years in marketing, multiple businesses built, and consulting across industries, I realised something important:

📌 Most businesses don’t understand the strategy behind their marketing.

📌 Agencies rarely explain what they’re actually delivering.

📌 And leaders are making decisions in the dark - costing them time, money and momentum.

So I created Clear Path Strategy - a strategic marketing advisory for business owners who want:

✔ an expert partner

✔ transparent insights

✔ a roadmap that actually makes sense

✔ and confidence in every marketing decision

What I do

🔹 Marketing Audits (AI-powered + human expertise)

I uncover what’s working, what’s wasted, and where the real opportunities are hiding.

🔹 Marketing Strategy Development

Clear positioning, messaging, channels and a 90-day plan so you know exactly what to focus on next.

🔹 Personal Brand Elevation for leaders

Because people buy from people - especially in service-based businesses.

What you get

✔ Clarity

✔ Direction

✔ Accountability

✔ Momentum

✔ And a plan that stops the guesswork and starts real growth

If your marketing feels noisy, inconsistent, or unclear - but you know your business is capable of more - let’s talk.

I can help you see exactly what to fix, what to focus on, and how to move forward with confidence.

Experience

Clear Path Strategy

Founder | Marketing Strategist (2025 - current)

Partner with business owners to transform marketing into a growth engine. Lead AI-powered marketing audits, align business objectives with marketing direction, and create data-led roadmaps. Manage CEO and leadership teams to enhance brand positioning and deliver accountability, efficiency, and ROI.

Read more

Delejee Pty Ltd

General Manager (2022 - 2025)

Managed childcare centres' operations, development, and business practices in Victoria and Queensland. Oversaw project development of new centres, ensured regulatory compliance, and implemented communication safeguards. Led integration of a new childcare centre in QLD, managed budgets, and cultivated stakeholder relationships.

Read more

Spot Yellow Digital | Think Marketing | Jaxon Marketing

Founder | Strategic Marketing Consultant (2006 - 2021)

Delivered transformational results for SME and international clients. Led ventures providing strategic advisory services, aligned marketing with operations, identified growth opportunities, led digital transformation, and launched new brands. Expertise in CRM strategy, customer journey mapping, and multi-channel campaign execution.

Read more
Qualifications
Project Management (2023)

QUT

Business Management (2004)

QUT

Bachelor of Business majored in Marketing (2000)

QUT

Software & Tools
Google Search Console Google Analytics Canva Mailchimp ActiveCampaign MailerLite Vimeo Loom