Dean Lakoudis
Marketing Manager
Senior Marketing Manager with fintech expertise in B2B growth, partner acquisition, and CRM.
About Dean
Senior Marketing Manager with extensive experience in fintech, payments, and platforms. Skilled in B2B growth, partner acquisition, integrated campaigns, CRM, marketing automation, and AI-assisted workflows. Successfully managed acquisition and nurture of partners, generating significant revenue through targeted campaigns. Proficient in Salesforce, Segment, Marketo, Google Analytics, and more.
Experience
Brighte
Senior Marketing Manager – Brand & Growth (2023 – 2026)
Led B2B and B2C campaign strategies for Brighte's solar-finance platform, managing acquisition and nurture across partners. Championed brand integrity, compliance, and go-to-market launches, resulting in revenue generation and increased partner engagement.
Brighte
Marketing Manager – B2B (2022 – 2023)
Managed multi-channel acquisition and nurture strategies, onboarding processes, and lifecycle communications to enhance partner activation. Successfully reactivated installer partners and drove strategic partner programs, including a collaboration with NSW Government and major finance brands.
ZIP CO
Marketing Manager (2021 – 2022)
Developed end-to-end campaigns for Zip Business solutions, collaborated with global partners, and led the integrated 'Back to Business' campaign post-COVID, boosting merchant engagement.
TYRO PAYMENTS
Senior Brand & Comms Marketing Executive (2019 – 2021)
Led Tyro's brand refresh, managed a significant marketing budget, directed campaigns targeting retail and hospitality merchants, and improved collateral consistency for strategic partnerships.
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