David Cook
Marketing Strategist
Experienced marketing strategist with expertise in telecommunications and high-tech industries
About
Experienced marketing leader with 20 years experience in strategy, business intelligence, and product management. Skilled in communications, stakeholder management, AI, and agile/scrum. Recognised for expertise in telecommunications and high-tech industries. Clear communicator and storyteller passionate about technology's impact on human goals.
Experience
Telstra
Senior Marketing Communications Specialist (2020 – 2024)
Served as a connector between sales and marketing teams, designed marketing strategies for various verticals, orchestrated communications projects, and executed demand generation activities.
Broadcom
Senior Marketing Operations Specialist (2018 – 2020)
Analysed marketing impact, produced multimedia content, managed web content, and developed web and social analytics.
CA Technologies
Senior Principal, Global Marketing Operations (2012 – 2018)
Developed analytics, delivered strategic insights, facilitated C-level briefings, and managed the global Contact Management function.
CA Technologies
Director, Regional Marketing Operations (2007 – 2012)
Led strategic planning, developed lead management models, and directed sales and marketing plans for Asia-Pacific and Japan.
CA Technologies
Director, Regional Field Marketing (2005 – 2007)
Led AU/NZ marketing, managed events, directed sales and marketing plans, and educated sales teams on messaging.
CA Technologies
Product Manager, Configuration and Change Management (2001 – 2005)
Directed software products development and marketing for CA's mainframe and distributed Configuration and Change Management division.
enFusion
Owner/Director (2000 – 2002)
Owner of a project-based start-up developing personalised web portals and online tipping competitions.
Platinum Technologies
Senior Consultant, Head Trainer (1998 – 2001)
Member of Internet Solutions Group, Head Trainer for ColdFusion and Web technologies.
BP Computer Group; Internet Business Corporation
Head Trainer, Systems Administrator (1993 – 1998)
Developed training courses, online business strategies, and maintained ISO:9001 certification.
98.5 Sonshine fm, 98FM Geraldton Perth, Wesgo Radio Network
Journalist/Newsreader (1990 – 1993)
Delivered local news content, led community relations, and provided national network coverage of the WA Inc Royal Commission.
Key Skills
Qualifications
Executive Master of Business Administration (EMBA) (2015)
The University of Western Australia
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