Danna Medina

- UGC content creator

- Content Strategist

- Social Media Management

- Branding and Storytelling

Skills: Content Strategy, UGC and +3 skills

- Assisted with creating and scheduling social media content.

- Supported content calendars and marketing campaigns.

- Used monday.com to manage tasks and track project progress.

- Created marketing materials and templates to support campaigns and public initiatives.

- Supported email marketing design and execution with Mailchimp and Canva.

- Managed website updates and social media content (Meta & LinkedIn) about ongoing campaigns and community events.

- Team alignment on marketing efforts and collaboration to achieve organisational goals.

- Develop and schedule content for social media, web, email, and event promotions using Meta Business Suite, Squarespace, Mailchimp, and Trybooking.

- Building and scheduling campaigns, managing social media calendars, email marketing workflows, branding, and visual identity projects.

- Building, representing, and engaging with the online community, fostering loyalty and offline participation in events.

- Provide campaign reporting to support the marketing strategy.

- Lead social media team activities and collaborate with graphic designers to create on-brand content.

Key Achievements:

- Promoted to a team leadership role within 6 months.

- Writing SEO-optimized blog posts.

- Content creation of posts for social media channels.

- Plan social media strategies for brand awareness.

- Engage and build up the online community.

Execution of CX initiatives, including SMS and email automated campaigns, testing, segmentation, data capture, audience targeting, personalisation, and omnichannel orchestration.

Improved email deliverability rates by creating eye-catching email templates and carrying out a controlled and measured IP warming process for each email domain.

Developed B2B strategic proposals and roadmaps aligned to customer needs, business goals, and technical feasibility to drive business transformation and prioritise initiatives.

Leveraged my proficiency with Martech solutions (SAP Emarsys, Salesforce Marketing Cloud, SAP CDP, and SAP CDC) to ensure seamless implementation and optimisation.

Supported technical implementations by creating user stories and project documentation, and implementing SaaS tools to ensure smooth rollouts.

Supported discovery sessions, user research, and journey mappings to uncover pain points, behaviours, and opportunities across key touchpoints.

Delivered training sessions and post-implementation reviews to drive change adoption, ensure stakeholder alignment, and maximise the effectiveness of campaigns and platforms.

Mentored interns to develop their consulting skills, martech expertise, and project delivery capabilities.

Maintained data integrity (contact lists, web, and sales data) to enable accurate reporting, targeting, and personalised communications.

Partnered with global creative, data, sales, and technical teams to enable digital transformation, optimise campaign workflows, and achieve milestones.

Designed internal materials to enhance employee engagement and adoption of new Martech tools and project management processes.

Authored documentation and stakeholder updates to ensure transparency during rollouts and process changes.

Achievements:

Implemented Martech solutions for 23 major global brands, including Bath & Body Works, Guess, Victoria’s Secret, and Tommy Hilfiger.

Obtained the official certification of SAP Emarsys.

Assisted in the implementation of digital products by supporting discovery sessions and cross-functional planning.

Gained hands-on familiarity with SAP Emarsys in preparation for upcoming global B2B client integrations.

Contributed to internal performance initiatives, including process improvements and knowledge-sharing efforts.

Collaborated on the development and execution of customer journey mapping to identify experience gaps and optimisation opportunities.

Supported sales initiatives by crafting strategic briefs and preparing targeted materials to aid client acquisition and retention.

Authored documentation and stakeholder updates to ensure transparency during rollouts and process changes.

Produced internal communication strategy, including business-performance summaries, onboarding presentations, upskilling materials, and internal articles designed to increase awareness, alignment, and engagement across global teams.

Supported external and executive-level communications initiatives, including discovery workshops, audit reports, platform-training sessions, proposals, and case studies to connect technology, business needs, and people adoption.

Designed internal materials to enhance employee engagement and adoption of new Martech tools and project management processes.