Danielle Merrett
Marketing Manager
Experienced senior marketer skilled in brand strategy, influencer programs, and omnichannel marketing.
About Danielle
Danielle Di Rosario Merrett is a seasoned senior marketer with 19 years of experience in building brands for diverse industries. She excels in brand strategy, influencer programs, data-driven optimization, team leadership, omnichannel marketing, brand localization, social media strategy, and cross-functional collaboration. Danielle has managed full-scope brand and marketing engagements, led creative agency client services, and worked on global brand and localisation projects. She has a track record of successful client partnerships and driving high-quality, measurable executions.
Experience
Independent Brand & Marketing Consultant
Head of Client Services and PR (2025 – Present)
Senior strategic partner in brand positioning, creative lead, and agency champion. Led brand campaigns and localisation projects, managed teams, and drove new business development.
Two Palms Media
Consultant/Client Services Director (2022 – 2025)
Led marketing function for a professional services group, focusing on brand strategy, digital presence, and internal communications. Led brand repositioning, website redesign, and social media strategy implementation.
M&C Saatchi Group
Senior Marketing Manager (2019 – 2022)
Progressed from Client Partner to Operations Director, overseeing brand strategy, campaign leadership, global collaboration, P&L planning, and team development. Worked with clients like HotelClub, Rafferty’s Garden, and a2 Milk.
AnalogFolk Australia
Operations Director/Client Partner (2014 – 2018)
Managed social channel strategy, content development, website redesigns, and CRM programmes. Led social media launches and omni-channel campaigns for brands like Westfield, Nestle Purina, and others.
Master Home Improvement (WoW)
Social Media Specialist (2013 – 2014)
Specialised in social media for home improvement brands, increasing customer engagement and brand awareness.
Archibald Williams
Client Partner (2012 – 2013)
Served as a client partner, involved in client management and strategic initiatives.
M&C Saatchi/Mark
Senior Account Manager-Account Director (2010 – 2012)
Managed key client accounts and directed strategic campaigns.
EuroRSCG & CumminsNitro/SapientNitro
Account Executive-Senior Account Manager (2007 – 2010)
Worked on global brand strategies and client relationships for various brands.
Key Skills
Key Industries
Software & Tools
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