Daniel Smith
Brand Strategist
Creative leader with 15+ years’ experience in digital and software-driven creative solutions.
About Daniel
Creative leader with 15+ years’ experience in building and leading multidisciplinary teams. Led creative functions for major global brands, including Ladbrokes Australia and News Corp. Experienced in developing integrated brand ideas and delivering high-volume creative work across various mediums. Strong background in digital and software with a focus on AI for creative development. Founder of Grane, an AI-powered creative operations platform. Skilled in creative direction, concept development, art direction, mentoring, client management, and Adobe Creative Cloud.
Experience
Grane
Founder, Creative Operations Platform (2026 – Present)
Exploring the application of AI to improve creative production and workflow efficiency. Designed AI-assisted workflow concepts, researched AI integration into creative project management, and investigated automation opportunities.
Michael Hill
Creative Lead & Studio Manager (2026 – 2026)
Led internal creative production team, improved briefing and delivery consistency, developed scalable templates and creative systems, introduced automated production systems.
News Corp Australia
Head of Art, Commercial Content Production (2019 – 2024)
Led creative production for major brands, platforms and stakeholder groups. Mentored creative teams, developed integrated campaigns, and improved creative processes and frameworks.
Queensland Health
Creative Team Leader (2018 – 2019)
Directed creative delivery for high-profile programs, developed brand systems and creative frameworks, managed creative staff.
Ladbrokes Australia
Head of Creative / Head of Marketing Design (2013 – 2018)
Built and led national creative function, led integrated campaign development, maintained creative quality and brand consistency.
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