Dan Thomas
Brand Strategist
Experienced Brand Strategy & Creative Lead with Diverse Skill Set
About Dan
Dan Thomas is a brand strategy, creative, and marketing lead with extensive experience in writing both strategy and creative for national campaigns. He has worked at various agencies in London before transitioning to creative work independently. Dan has led brand transformations, authored a best-selling children's book, founded a strategic consultancy, and established a successful documentary company. He is known for distilling complex ideas into practical strategies. With a background in account management at top agencies and a strong educational foundation including an MBA, Dan brings a diverse skill set encompassing brand strategy, creative development, senior leadership, and more.
Experience
Intoipia
Brand & Marketing Lead (part-time) (2026 – Present)
Leading a brand transformation for the largest digital accessibility consultancy in Australia/NZ by redefining positioning, messaging, securing leadership support, and setting marketing priorities.
One Clear Story
Founder and Strategic Lead (2025 – 2026)
Helped businesses compress strategy into memorable one-liners, authored a strategic book, and facilitated leadership workshops for strategic clarity.
Scholastic Australia
Children's Author (2024 – Present)
Published children's books with follow-ups and upcoming titles contracted, exploring further opportunities with publishers in the UK and US.
All About Me Films
Founder, Creative Director & Executive Producer (2022 – 2025)
Established and led a biographical documentary brand, produced over 50 films, and built a significant audience through organic content strategy.
Independent
Writer & Creative Director (2007 – 2021)
Led strategy and creative for national campaigns, authored TV scripts, ghost-wrote books, and developed television formats, showcasing a wide creative portfolio.
Saatchi & Saatchi, BBH, RKCR/Y&R, Freelance
Account Management (1995 – 2006)
Managed accounts for top brands, led award-winning campaigns, and worked as a freelance account director on notable projects.
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