Summary
DAMIEN TORTI
EXECUTIVE MARKETING & GOVERNANCE LEADER
Email: [email protected] | Phone: 0433 418 781 | Location: Gold Coast | LinkedIn: https://www.linkedin.com/in/damientorti/ |
PROFESSIONAL SUMMARY
Highly accomplished, commercially driven executive with 15+ years of success leading comprehensive marketing functions across SaaS, B2B, B2C, and EdTech environments. Expert in integrated digital strategy, full-funnel ownership, and autonomous Go-to-Market (GTM) strategy, driving substantial growth in lead generation, brand equity, and market penetration. Career highlight includes managing multi-million-dollar digital ecosystems and annual budgets exceeding $250K.
Unique Value Proposition: Proven capability in building and mentoring high-performing international teams, coupled with robust experience in corporate governance through multiple Non-Executive Director (NED) roles. Adept at complex stakeholder engagement, fiduciary oversight, and leveraging advanced analytics to guide critical business decisions and organisational transformation.
TECHNICAL PROFICIENCIES & LEADERSHIP DOMAINS
Strategy & Governance
- Strategic & Executive Leadership
- P&L and Budget Management
- Non-Executive Directorship (NED)
- Corporate Governance & Oversight
- Global Market Expansion
- Sales Enablement & Commercial Strategy
Performance Marketing
- Digital & Performance Marketing
- Conversion Rate Optimisation (CRO)
- Customer Journey Mapping (CJM)
- SEO & Content Strategy
- Team Leadership & Mentoring
Execution & Technology
- Content Architecture & Execution
- E-commerce Operations (Shopify)
- Marketing Analytics & Reporting (GA4, LookerStudio)
- Search & Social Paid Advertising (SEM/PPC)
- Hubspot, Salesforce, CRM Systems
- Change Management & Process Optimisation
EXECUTIVE GOVERNANCE & OVERSIGHT (Non-Executive Director Roles)
Leveraged executive acumen to provide fiduciary oversight, strategic direction, and governance leadership within Not-for-Profit (NFP) and corporate sectors.
- Teen Challenge Queensland: Non-Executive Director. Provided strategic oversight on governance, risk management, and long-term sustainability planning for a leading NFP.
- Salt Foundation: Non-Executive Director. Contributed to board-level decision-making regarding financial integrity, compliance, and mission-aligned growth strategy.
- Robina Palm Terraces: Non-Executive Director. Applied commercial acumen and stakeholder management skills to corporate body governance and property-related strategic planning.
PROFESSIONAL EXPERIENCE
Head of Marketing
CONFIDENTIAL | Oct 2024 – Present
- Led a 5-person marketing team, developing and executing a revised marketing strategy that includes the launch of a new interstate capital city location.
- Oversaw integrated marketing efforts across multiple business locations and digital platforms, ensuring alignment with commercial objectives and brand integrity.
- Directed all SEO, content architecture, and execution initiatives, serving as the primary liaison with internal/external stakeholders and agencies.
- Drove continuous optimization of the customer journey lifecycle, supported by robust, data-driven analytics and reporting frameworks.
Digital Marketing Manager (Focus: CRO & Global Expansion)
STRAIGHTCURVE | Oct 2023 – Sep 2024
- Executed comprehensive CRO programs and performance initiatives across multiple international websites (AU, UK, US, NL, NO, NZ), ensuring market-specific compliance.
- Implemented and optimized search and social paid advertising campaigns, resulting in measurable traffic and conversion uplift across new global markets.
- Spearheaded SEO and content marketing strategies for new market websites, enabling seamless and profitable international market entry.
- Refined customer journey strategies and executed targeted email campaigns, utilizing advanced analytics for continuous performance refinement.
Head of Digital Marketing
ALPHACRUCIS UNIVERSITY COLLEGE | Oct 2021 – Feb 2023
- Managed an annual marketing budget of $250,000, successfully generating high volumes of qualified student inquiries.
- Achieved transformational performance improvements in paid advertising campaigns:
- Reduced average CPC by over 66% and overall cost by 12%.
- Increased conversions by over 360% while reducing cost per conversion by over 66%.
- Oversaw SEO for multiple websites and managed vendor selection for key website development projects.
Head of Digital Marketing (Global Performance Focus)
INTELLIHR | Jul 2018 – Aug 2020
- Responsible for global website performance, international marketing strategy, sales support, and product marketing.
- Drove significant performance improvements in Google Ads within the first 90 days:
- Reduced Average Cost Per Click by 68.85% (from $15.45 to $4.81).
- Increased Conversions by 318.33% (from 20 to 83.67).
- Reduced Cost of Conversion by 69.79%.
- Reduced Loss of Impression Share due to budget by 71.52%.
Digital Marketing Strategist
VISION6 | Jun 2017 – Jun 2018
- Tasked with digital marketing execution to expand the client base and Annual Recurring Revenue (ARR).
- Led a small team (designers, videographers, writers) to enhance corporate branding and online presence.
- Achieved substantial improvements in website traffic within the first 90 days, including a 240% increase in form submissions and a 152% increase in visitor traffic.
EDUCATION
Master of Leadership | Graduating May 2026
Master of Business Administration (MBA) | Graduated Nov 2019
Graduate Certificate in Management | Graduated Jun 2017
References available upon request.
Experience
Confidential
Head of Digital Marketing (2024 - current)
I am working as Head of Marketing with a focus on leading the marketing team of 5, developing and implementing an updated marketing strategy, which includes marketing a new, interstate capital city location.
Responsibilities
- Developing and executing a marketing strategy for multiple locations and websites
- Oversee a team of website developers, social media specialists, and a video and graphics expert
- Search Engine Optimisation (SEO) for several websites
- Content marketing architecture, creation and execution
- Communications with internal and external stakeholders, and agencies
- Radio ads, print ads, and billboards
- Customer journey identification, review, and strategy
- Analytics and reporting
Straightcurve
Digital Marketing Manager (2023 - 2024)
I am working as the digital marketing manager with a focus on conversion rate optimisation. This organisation has several regional websites (Australia, UK, US, NL, NO, NZ), and we are introducing more in 2024.
Responsibilities
- Paid ads implementation – search and social
- Search Engine Optimisation (SEO) for several websites
- Content marketing architecture and execution
- Introduction of websites for new regions
- Communications with internal and external stakeholders, and agencies
- Email campaigns
- Customer journey identification, review, and strategy
- Analytics and reporting
Gracify (Contract)
Digital Marketing Consultant (2023 - 2023)
This short-term contract with Gracify was to assist the organisation adjust and implement change to incorporate additional business objectives, particularly around consultation within the NFP sector, and ecommerce operations.
Responsibilities
- Build and engage various communities
- Search Engine Optimisation (SEO)
- Social media marketing
- Using several industry-specific platforms to assist NFPs in fundraising activities and events
- Email campaigns
- Analytics and reporting
Alphacrucis University College
Head of Digital Marketing (2021 - 2023)
Alphacrucis University College is the national training university of the Australian Christian Churches (ACC), serving over 4,000 students and 250+ staff. Tasked with managing a $250,000 annual marketing budget, I led all digital promotion efforts to drive student enquiries.
Key Responsibilities:
Managed paid ad campaigns across Google and social media channels
Executed SEO strategies for multiple websites
Oversaw vendor selection for website development
Coordinated communication with internal stakeholders and external agencies
Created and managed email campaigns
Designed customer journey mapping and conversion strategies
Delivered detailed analytics and performance reporting
Key Achievements:
Increased impressions by over 300%
Improved clicks by over 350%
CTR improved by 15.5%
Reduced average CPC by 66%+
Reduced total costs by 12%
Boosted conversions by over 360%
Improved cost per conversion by 66%+
Digital Experience Labs, Sydney
Marketing Strategist (2020 - 2021)
A digital automation and software development start-up, Digital Experience Labs focuses on growth enablement for emerging and enterprise companies through innovative technologies.
Key Responsibilities:
Planned and launched Google and LinkedIn paid ad strategies
Developed and executed content marketing campaigns
Led social media marketing efforts
Helped define brand guidelines and tone of voice
Executed Account-Based Marketing (ABM) campaigns
intelliHR, Brisbane
Head of Digital Marketing (2018 - 2020)
intelliHR is a leading HR SaaS platform serving 300+ organisations across 20 countries. I was responsible for global digital marketing, website performance, sales enablement, and campaign execution.
Key Responsibilities:
Led digital marketing strategy and execution
Managed SEO and content across several websites
Executed cross-channel paid ad campaigns
Oversaw email marketing and customer journey planning
Handled stakeholder communications and domain procurement
Delivered detailed performance analytics and reports
Key Achievements in First 90 Days:
Clicks increased by 305.78%
CTR improved from 1.88% to 2.16%
Avg. Position improved by 31.51%
Reduced CPC from $15.45 to $4.81 (69% improvement)
Conversions increased from 20 to 83.67
Vision6, Brisbane
Digital Marketing Strategist (2017 - 2018)
Vision6 is a trusted SMS and email marketing platform used by government, finance, and SMEs. I spearheaded the digital marketing team, increasing brand visibility and user acquisition.
Key Responsibilities:
Formulated and implemented comprehensive digital strategies
Drove SEO and content marketing across web properties
Managed advertising budgets and campaign execution
Created and distributed email marketing campaigns
Developed and refined customer journey flows
Collaborated with designers and content creators
Led cross-functional communication and project coordination
Key Achievements in First 90 Days:
Increased site traffic by 152.07%
Boosted new visitor traffic by 183.77%
Reduced bounce rate by ~5%
Increased time on site by 42.17%
Grew form submissions by 240.74%
Qualifications
Master of Leadership (2025)
Alphacrucis University College
MBA (2019)
CHC
Graduate Certificate in Management (2016)
CHC