Colette Gallagher

Fractional CMO and commercial marketing advisor to public, private, and not-for-profit organizations. Lead growth strategy, commercial planning, and customer strategy. Mentor teams across aged care, wellness, technology, and government-owned sporting sectors.

Led enterprise-wide marketing, digital, communications, and customer experience for a $2.5bn ASX-listed national group. Directed omnichannel strategy, strengthened customer experience, and managed a $12M national marketing budget with full ROI accountability.

Oversaw regional portfolio delivering 50% of national revenue, managed a $7M budget, and led high-impact partnerships. Established an in-house media and communications agency to streamline omnichannel strategy and maximize revenue.

Transitioned the commercial function to a digital-first advertising model, enhancing customer engagement and product offerings. Achieved operational efficiency, revenue growth, and improved acquisition through innovative strategies.

Directed commercial operations, brand advocacy, and revenue generation through partnerships, sponsorships, membership, and game-day strategies. Drove fan engagement through targeted marketing campaigns and events.

Managed advertising sales and trade marketing functions across print and digital platforms. Secured partnership agreements, reduced costs, and improved revenue across media and event sponsorships.