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Claudio Pellegrino

Claudio Pellegrino

Chief Marketing Officer

Experienced Head of Growth & Marketing with Strategic Marketing Leadership

NSW, Australia
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About Claudio

Marketing and commercial growth leader with 20 years of experience in founder-led, agency and in-house environments. Skilled in commercial planning, marketing, ecommerce, CRM, and AI-driven transformation. Experienced in founding businesses, building marketing functions, and driving business transformation. Known for translating business objectives into growth strategies, teams, and systems that deliver revenue and growth. Expertise in commercial and growth strategy, brand, P&L management, customer acquisition, and digital transformation. Proven track record in leading integrated brand and marketing strategies, restructuring functions, and implementing AI and automation. Adept at mentoring teams and advising on commercial growth and marketing investment.

Experience

Self Care Corporation

Head of Brand Growth (2025 – 2026)

Partnered with CEO to execute commercial growth strategies in brand, ecommerce, customer acquisition, CRM, and digital transformation. Led commercial planning, brand, and marketing strategy, transitioning towards a data-led growth model. Restructured the marketing function, introduced AI and automation, and managed marketing investments and agency relationships.

MOBBIDO

Founder & Growth Consultant (2017 – 2025)

Founded independent growth consultancy, developing growth strategies for B2B and B2C businesses. Led end-to-end business build and transformation projects, mentored leadership teams, and implemented ecommerce, CRM, and marketing technology for improved commercial performance.

COCOPANI

Marketing & Brand Specialist (2016 – 2017)

Took ownership of brand positioning, ecommerce, and go-to-market strategy. Repositioned a brand, rebranded the business, developed digital strategy, managed content, and drove revenue increases. Travelled for product sourcing and supplier negotiations.

toroDesign

Founder & Marketing Director (2005 – 2013)

Founded a creative and marketing business servicing established brands. Led business development, marketing strategy, client acquisition, and project management. Managed client relationships, budgets, and delivery of integrated client projects.

Key Skills

Digital Marketing Brand Strategy eCommerce Marketing Strategy Artificial Intelligence

Key Industries

Cosmetics & Beauty Education & Training FMCG Health & Wellness Start-Ups

Software & Tools

HubSpot ActiveCampaign Klaviyo

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