Claire Blackall
Marketing Manager
Experienced Senior Marketing & Communications Professional Specializing in Brand Strategy and Digital Growth
About Claire
Claire Blackall is a senior marketing and communications professional with over 15 years of experience in various industries. She has expertise in brand, paid media, SEO, CRM, content, and PR. Claire is the Head of Marketing at My Mirror, where she achieved significant growth and reduced acquisition costs. She runs her consultancy, CLB Solutions, offering brand and marketing services. Claire has led successful strategies in multiple roles in Australia and the UK.
Experience
My Mirror
Head of Marketing (2025 – 2026)
Led marketing strategy and execution driving growth, enhancing clinical credibility, and facilitating access to mental health care. Developed successful campaigns and handled stakeholder communications.
CLB Solutions
Brand & Marketing Consultant (2024 – Present)
Fractional Head of Marketing providing strategic support to CEOs, developing brand and marketing strategies, and executing data-driven campaigns. Led premium brand experiences and activations for clients like Geely and TripAdvisor.
Equitise
Head of Marketing and Communications (2022 – 2024)
Responsible for marketing and communications strategy, account management, and enhancing investor engagement. Achieved significant revenue growth and increased market share.
TasNetworks
Brand & Marketing Lead (2020 – 2022)
Led brand and marketing strategy for a statewide energy business, managed crisis communications, and enhanced brand awareness.
Heart of London Business Alliance
Head of Marketing & Communications (2018 – 2019)
Directed marketing and communications for West End destinations, developed brand strategies, and managed relationships with stakeholders.
Foxtel
Creative Communications Manager (2015 – 2017)
Implemented creative management processes and led brand marketing content delivery, including award-winning campaigns.
Decision Tech
Commercial Account Manager (2013 – 2014)
Managed commercial accounts and implemented effective marketing strategies.
Groupon UK
Key Account Manager (2011 – 2013)
Managed key accounts to drive business growth and revenue.
Enroute International
Sales and Marketing Executive (2010 – 2011)
Handled sales and marketing initiatives to promote business products and services.
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