Charles Boutet
Marketing Manager
Experienced Marketing & Growth Director in Luxury Travel & Hospitality | Skilled in Driving Revenue Growth & Market Expansion
About Charles
Marketing and Growth Director with 15+ years of experience in luxury travel and hospitality across APAC. Skilled in driving revenue growth, brand equity, and market expansion. Currently leading the regional marketing function for PONANT Explorations Group, managing a $10M+ budget. Proven track record of achieving substantial commercial growth and exceeding targets. Expertise in full-funnel marketing, customer lifecycle strategies, digital growth, and team leadership. Experienced in leveraging AI tools for marketing efficiency. Strong in PR, partnerships, and stakeholder engagement.
Experience
PONANT EXPLORATIONS GROUP
Marketing & Communications Director - APAC (2019 – Present)
Currently leading the marketing and communications strategy for APAC markets, overseeing multi-brand positioning, customer acquisition, and revenue growth. Responsible for managing a $10M+ budget and leading a high-performing team to deliver measurable commercial outcomes. Key achievements include driving significant revenue growth, enhancing digital performance, improving marketing efficiency, and growing direct-to-consumer revenue.
AURORA EXPEDITIONS
Marketing Executive (2014 – 2018)
Contributed to brand expansion and successful fleet investment. Implemented Salesforce & Marketing Cloud to transform customer lifecycle marketing. Optimised media and campaign performance to improve efficiency. Aligned marketing with product and sales teams to support rapid business growth.
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