Caroline Wood

At Fever-Tree, Caroline grew the business significantly, expanded the product portfolio, led market share gains, and transitioned to a local production model. She managed budgets, collaborated globally, and fostered a high-performance culture. She also led marketing communications strategy and achieved remarkable brand health improvements.

At Casella Family Brands, Caroline led the Global Premium Brands team, developed brand strategies, launched NPDs, and built strong cross-functional relationships. She managed teams and delivered successful product launches and redesigns across the premium wine portfolio.

At Lion, Caroline developed brand strategies, led major sponsorships such as Melbourne Cup, and managed integrated campaigns and NPD launches. She collaborated with agencies and focused on premium equity and volume growth.

At Pernod Ricard, Caroline developed global brand strategies and campaigns for Malibu & Kahlúa at The Absolut Company in Sweden. She managed multiple NPD launches, set the long term strategy, built the global playbooks and led various packaging redesigns. She collaborated with global markets, agencies, and successfully delivered multiple global campaigns and product launches.

At gyro.com, Caroline led rebranding projects for global clients, delivered integrated campaigns, managed account and creative teams, and built long-term client relationships. She worked across B2B, FMCG, and retail sectors.