Carly Rulton

Marketing is my lens. Commercial is my remit.

I work across the full marketing function, from customer strategy and brand through to go-to-market, digital, performance, customer acquisition, lifecycle and team leadership. I connect marketing strategy and execution to customer value, client growth and revenue.

My experience extends well beyond marketing. I've led strategic partnerships, go-to-market initiatives and sales teams, giving me a broader perspective on how organisations grow, commercialise new opportunities and bring teams together around a shared objective. For me, marketing has always been part of a broader commercial system, not a function operating in isolation.

I've worked across global enterprise and challenger businesses, helping organisations adapt strategies across markets and translate them into local execution. My deepest experience is in payments, fintech and financial services, though the work translates well across service-led organisations.

I'm at my best in situations where the business needs an experienced pair of hands, someone who can get up to speed quickly, bring people together and turn strategy into action.