Skip to content
Join as a marketer
1300 375 712

How can we help?

Two ways to get your marketing moving. Same vetted experts behind both.

Hire a person Browse or get matched with Australia's top vetted marketing experts. Find your expert
We manage it for you Managed plans from $1,800 + GST a month, delivered by the same experts. See managed services
Not sure where to start? Book a Marketing Audit and get a costed 12-month roadmap.
Caitlin Peterson

Caitlin Peterson

Chief Marketing Officer

Experienced Growth Leader in B2B Marketing with Expertise in AI-Enabled Marketing and Demand Generation

Melbourne, VIC, Australia
Back to Search

About Caitlin

Caitlin Peterson is a growth leader with 15 years of experience in B2B marketing. Specializing in building marketing functions from scratch, she has successfully led teams, generated significant pipeline revenue, and implemented effective AI workflows and marketing automation. With a strong background in demand generation, partnerships, analytics, and branding, she excels in strategic roles where her hands-on approach drives growth. Caitlin's expertise spans growth strategy, full-funnel marketing, AI workflows, content creation, events, and ethical marketing practices.

Experience

Safety Champion Software

Head of Marketing (2023 – Present)

Led the marketing function at an Australian Safety SaaS provider, driving integrated demand generation, lifecycle programs, and go-to-market strategies. Generated $5.3M in marketing-attributed pipeline and revamped the website, leading to a 42% increase in site engagement. Introduced AI and Martech strategies and led the implementation of AI workflows and marketing automation.

Hendry Group Pty Ltd

Head of Marketing and Communications (2021 – 2023)

Led the marketing function through a strategic reset at a B2B proptech SaaS platform and building compliance consulting firm. Spearheaded product and brand repositioning, transitioned to Salesforce, and achieved significant growth in website traffic and digital marketing ROI.

JLL

Senior Manager, Marketing and Communications (Victoria) (2020 – 2021)

Managed commercial marketing activities for JLL in Victoria, overseeing proptech partnerships and leading successful multi-channel campaigns. Designed internal communications programs and achieved a notable staff engagement increase from 10% to 60%.

Caitlin Peterson Consulting

Fractional Marketing Lead/Brand and Marketing Consultant (2019 – Present)

Engaged in part-time consulting for growth-stage businesses, focusing on market entry, repositioning, and demand engine building. Notable engagement involved market analysis, account-based demand generation, and messaging strategy for a maritime security and risk services provider entering new sectors.

Colliers

National Manager, Marketing and Business Development (2018 – 2019)

Headed the marketing function for Colliers' Real Estate Management division, focusing on go-to-market strategies and tender processes. Standardized brand engagement across Australia and New Zealand, resulting in a 70% tender win rate.

GuildLink Pty Ltd

Content and Communications Manager (2016 – 2018)

Managed content marketing for a health tech platform, exceeding lead generation targets and enhancing thought leadership visibility. Implemented test-and-learn cycles and effectively scaled successful campaigns.

Key Skills

Project Management Account Based Marketing Campaign Strategy Brand Strategy Marketing Strategy

Key Industries

Professional Services Real Estate SaaS Start-Ups Technology

Ready to work with Caitlin Peterson?

Get matched with Caitlin Peterson or another top marketing consultant in minutes.

Browse all marketers