Bronwyn Smith
Chief Marketing Officer
Experienced Fractional CMO and Strategic Growth Consultant transforming B2B SaaS and Tech Companies
About Bronwyn
Bronwyn Smith is a fractional CMO and strategic growth consultant with over 20 years of experience helping B2B SaaS, technology and professional services businesses strengthen positioning, improve go-to-market strategy and align marketing activity more closely to pipeline and revenue outcomes.
She works closely with founders, CEOs and leadership teams to identify growth opportunities, review end-to-end customer and pipeline journeys, and uncover the small disconnects across Product, Marketing and Sales that can quietly slow conversion and growth.
Bronwyn’s expertise spans strategic advisory, demand generation, brand positioning, integrated campaign strategy, sales enablement and marketing performance optimisation. Her experience includes leading successful multi-channel growth campaigns, delivering strong ROI through integrated demand generation programs, establishing and scaling marketing functions, and leading major rebrand and GTM initiatives across SaaS and technology businesses.
Known for combining strategic thinking with practical execution, Bronwyn partners closely with internal teams to ensure marketing strategies translate into measurable commercial outcomes.
Experience
The Content Marketer
Fractional CMO & Marketing Consultant (2021 – Present)
Advising B2B SaaS, technology, and professional services organisations on growth strategy, marketing effectiveness, and demand generation. Facilitating marketing audits, strategic workshops, and leading integrated demand generation programs. Collaborating with internal teams and specialist partners to support execution and optimization.
SuperRecords
Chief Marketing Officer (Fractional Engagement) (2021 – 2025)
Leading strategic marketing direction, positioning, and demand generation. Delivering $10M+ in qualified pipeline and $2.5M in attributed revenue through integrated marketing programs with a 5x ROI. Developing and executing integrated marketing strategies and aligning marketing investment with revenue priorities.
Robobai
Head of Marketing (Contract) (2020 – 2021)
Establishing marketing function for a SaaS scale-up, including positioning, demand generation, and go-to-market strategy. Leading integrated campaigns and partnering with stakeholders on strategic marketing initiatives.
Class Ltd
Head of Marketing (2017 – 2020)
Leading end-to-end marketing strategy aligned with pipeline growth and commercial outcomes. Directing full company rebrand, developing integrated campaigns, and building a high-performing marketing team and agency network.
ELMO Software Ltd
Head of Digital Marketing (2015 – 2017)
Building digital marketing function for a high-growth HR SaaS business. Achieving #1 industry LinkedIn engagement ranking, leading demand generation and content marketing programs, and collaborating with product and sales teams for go-to-market execution.
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