Brianna Ragel

Providing fractional marketing leadership, customer strategy, and brand advisory to purpose-driven and commercial organizations. Developed a diagnostic methodology and workshop offering to fast-track strategic clarity for clients.

Led marketing strategy across home care, retirement living, wellness, and residential aged care, achieving improved lead quality and conversion rates. Managed website refresh and new resident-facing mobile apps and contact center launch.

Directed customer strategy and insights for property projects, contributing to community design with First Nations perspectives. Strengthened research and insights capability and trained marketing teams on customer insights tools.

Led marketing and communications strategy through government service transfer and M&A transaction. Managed branding, media, stakeholder engagement, and advocacy at the executive level, delivering successful brand launches.

Pitched and closed new clients, led marketing team growth, and developed social media services offering. Enhanced Mahlab brand reach and revenue growth.

Led client engagements, business development, digital projects, and stakeholder management. Facilitated workshops and service design mapping for clients.

Promoted to Executive GM of Marketing managing a team in a B2B technology partner ecosystem. Led marketing, communications, and inside sales professionals with a significant budget.

Built a new Demand Generation function, delivering sales enablement, lead generation, and campaign strategy. Owned CRM strategy and execution, contributing to revenue targets in the APAC region.

Delivered product and digital strategies for clients, contributing to agile product management transformation and digital strategy developments. Facilitated client capability-building workshops.