Brett Grebert
Chief Marketing Officer
Experienced Commercial and Transformation Leader with Proven Track Record in FMCG and B2B
About Brett
Brett Grebert is a seasoned commercial and transformation leader with over 30 years of experience in FMCG and B2B organisations. He has held various executive roles with P&L responsibilities, demonstrating a track record of driving growth, transformation, and successful business turnarounds. Brett is known for his strategic planning, leadership skills, customer-centric approach, and business model adaptability. He has led significant initiatives in market performance, M&A, innovation, cost reduction, safety culture, and digital enhancements. His career spans across well-known companies such as George Weston Foods, Lion, and Nestle, where he has consistently delivered outstanding results and achieved key milestones in each role.
Experience
Cartology
GM Marketing ANZ (2026 – 2026)
Led the marketing strategy and market positioning for ANZ's leading retail media business, overseeing a $600m NSV. Defined the market proposition, developed a three-year marketing strategy, and executed go-to-market plans.
George Weston Foods
Marketing and Innovation Director at Tip Top Bakeries (2020 – 2025)
Played a key role in developing category, business, and function strategies. Successfully restored Tip Top's leading position in the market and increased market share. Led extensive innovation programs and achieved significant cost savings.
George Weston Foods
Commercial Director at MAURI (2015 – 2020)
Led the Australian bakery ingredients business, overseeing sales, marketing, and technical teams. Achieved significant market share growth and elevated customer engagement rankings.
Lion (formerly Lion Nathan)
General Manager of Craft Beer Business Unit (2012 – 2014)
Responsible for leading the strategic direction and performance of the Craft Beer business unit, achieving substantial profitability growth and market share expansion. Led successful integration efforts and major change programs.
Lion (formerly Lion Nathan)
Regional Sales Director (2010 – 2012)
Managed commercial results in the WA beer market, delivering exceptional sales performance and team engagement. Led the local executive team and drove growth initiatives.
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