Blair Smith
Chief Marketing Officer
Experienced CMO and Founder Driving Business Growth Across Industries
About Blair
Blair Smith is a seasoned marketing executive and founder with over 20 years of experience in energy, property, technology, and consumer businesses. He excels in turning brand ambition into measurable outcomes, working with start-ups and regional business owners on go-to-market strategy and growth. Blair has led Greywoods Consulting, co-founded GoFetch, and held CMO-level roles at Simply Energy, Salta Properties, Siemens, and Becton Property Group.
Experience
Greywoods Consulting
Founder & Principal (2021 – Present)
Operates a boutique advisory and coaching practice for small business owners and start-up founders, partnering with various Australian education and start-up facilities. Provides expertise in go-to-market strategy and commercial growth.
Philotimo Global
Management Consultant (Business Coach) (2019 – 2021)
Served as the lead consultant to 18 SME clients, coaching owners on sales growth, finance, operations, and leadership. Developed coaching programs and was actively involved in the start-up and SME ecosystem.
GoFetch Co Pty Ltd
Founder & CEO (2015 – 2019)
Founded, scaled, and successfully exited GoFetch, Australia's first peer-to-peer delivery platform. Managed full P&L, raised capital, and developed business operating systems.
Salta Properties Pty Ltd
Group Marketing Manager (2015 – 2015)
Managed marketing initiatives and communications strategies for Salta Properties Pty Ltd.
Simply Energy Pty Ltd
Marketing Communications Manager (2010 – 2012)
Led marketing communications efforts and played a strategic role in the growth of Simply Energy.
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