Bianca Rodriguez

Led integrated marketing for Reece USA businesses, developed customer propositions, and drove Gemline rebrand implementation. Directed trade-show marketing and regional activations.

Managed Reece's digital experience, event marketing, and promotional platforms. Led content strategy and activation marketing across various initiatives.

Implemented digital content strategy for Australia Post, improving customer journeys and experience. Enhanced content findability, usability, and conversion rates.

Led content design for complex government transactions, achieving high usability scores. Contributed to content governance, tone of voice, and customer experience initiatives.

Expanded content strategy in a B2B SaaS business, developed integrated content approaches, and improved internal communications. Worked on leadership visibility and market presence.

Enhanced customer communications in the superannuation sector, reimagining member statements and developing personalised communication strategies.

Developed content experience strategy for Service Victoria, focusing on simplicity, accessibility, and seamless customer service. Contributed to whole-of-government digital service vision.

Led customer communications in a regulated environment, managed acquisition and retention activities, and improved communications governance. Launched successful online acquisition proposition.

Handled public-facing communications for civic programs and events, emphasizing stakeholder engagement and citizen-centric communication.