Ben Johnson
Chief Marketing Officer
Fractional CMO | Marketing Strategy & Commercial Growth
About Ben
Ben works with organisations that need marketing to do more than build awareness – they need it to drive measurable commercial growth. As a fractional CMO, he brings over 20 years of senior marketing leadership across large-scale consumer businesses, combining strategic clarity with the commercial rigour to tie every dollar of investment back to business outcomes.
He has led marketing at the highest levels of Australian enterprise, with accountability spanning brand, product, digital, retail and customer growth across complex, multi-stakeholder environments. His experience covers category expansion, customer acquisition, enterprise transformation and sustained revenue growth – with a track record of operating as a trusted member of executive leadership teams through periods of significant scale and change.
He works best with organisations navigating growth, transformation or a step-change in marketing maturity – where senior leadership experience and strategic direction are needed without the cost of a full-time executive hire.
Experience
The Lottery Corporation
General Manager Marketing (2022 – Present)
Member of the Customer & Marketing leadership team with enterprise accountability for marketing, customer growth and brand strategy across Australia’s largest lottery portfolio, in a highly regulated consumer business.
Tabcorp
Head of Brand (2018 – 2022)
Led brand and product strategy across Tabcorp's lottery portfolio, overseeing a national team and investment across a complex, multi-jurisdiction consumer business.
Tatts Group
Brand Portfolio Manager (2014 – 2018)
Led brand and product strategy across Tatts Group's lottery business, driving participation growth, major product initiatives and enterprise brand transformation.
Vita Group
Product & Marketing Manager (2002 – 2014)
Progressed through multiple leadership roles over more than a decade within Vita Group’s ~$800m retail business, supporting national expansion and commercial growth across Telstra-branded retail operations.
Qualifications
Master of Business Administration (2013)
University of Queensland
Bachelor of Business (2007)
University of the Sunshine Coast
Ready to work with Ben Johnson?
Get matched with Ben Johnson or another top marketing consultant in minutes.