Beer Pilon

Supporting founders and leadership teams with growth strategy, stakeholder alignment, and investor communications without the need for a full-time executive hire.

• Fractional marketing leadership

• Post-raise investor communications

• AI strategy for leadership teams

DELTAWERK builds machine intelligence infrastructure that enables autonomous defence and industrial fleets to operate, learn, and adapt independently in disconnected environments.

• Building infrastructure for autonomous systems

• Decentralising AI to the physical edge without cloud dependency

• Supporting critical infrastructure across mining, energy, and defence

Embedded within senior Pacific marketing leadership to align regional execution with global brand objectives.

• Led Adobe Experience Platform migration across APAC, reducing logistics costs by 20%

• Managed $1M+ monthly D2C revenue and developed FY26 budget systems targeting a 15:1 ROI baseline

• Delivered go-to-market strategies for flagship campaigns with $1M+ budgets

Embedded within senior Pacific marketing leadership to align regional execution with global brand objectives.

• Led Adobe Experience Platform migration across APAC, reducing logistics costs by 20%

• Managed $1M+ monthly D2C revenue and developed FY26 budget systems targeting a 15:1 ROI baseline

• Delivered go-to-market strategies for flagship campaigns with $1M+ budgets

Led APAC performance and platform migration for scalable eCommerce growth, forecasting activities against $1M+ monthly revenue.

Led FY25 digital strategy for ahm with a $19.7M budget, improving conversion performance by 12%.

Directed FY25 digital strategy for ahm Health Insurance, managing a $19M media budget aligned with business outcomes.

• Led a $2.85M RealEstate.com.au partnership focused on customer engagement and insights

• Exceeded FY24 conversion targets by 12% through operational QA improvements

Directed FY25 digital strategy for ahm Health Insurance, managing a $19M media budget aligned with business outcomes.

• Led a $2.85M RealEstate.com.au partnership focused on customer engagement and insights

• Exceeded FY24 conversion targets by 12% through operational QA improvements

Led digital transformation initiatives across B2B and D2C operations.

• Improved POSM delivery accuracy by 30% and reduced complaint resolution time by 97%

• Relaunched flagship brand websites to improve customer experience and operational efficiency

• Supported Coles and Woolworths ranging initiatives, contributing to $4.4M incremental revenue in FY24

• Directed $6M media spend and developed a D2C strategy generating $100K in direct sales growth

Led digital transformation initiatives across B2B and D2C operations.

• Improved POSM delivery accuracy by 30% and reduced complaint resolution time by 97%

• Relaunched flagship brand websites to improve customer experience and operational efficiency

• Supported Coles and Woolworths ranging initiatives, contributing to $4.4M incremental revenue in FY24

• Directed $6M media spend and developed a D2C strategy generating $100K in direct sales growth

Improved POSM delivery accuracy by 30% and reduced complaint resolution time by 97%, supporting $4.4M incremental revenue.

Delivered digital growth strategies and commercial outcomes for major retail and automotive brands.

• Generated $1.2M in agency revenue through strategic wins and business growth

• Contributed to $100M+ in online revenue for Hertz Group ANZ as part of the digital strategy team

• Reduced media inefficiencies by 50% for The Reject Shop and piloted DoorDash D2C integration

Contributed $1.2M in inbound agency revenue and facilitated $100M+ revenue for Hertz ANZ.

Delivered digital growth strategies and commercial outcomes for major retail and automotive brands.

• Generated $1.2M in agency revenue through strategic wins and business growth

• Contributed to $100M+ in online revenue for Hertz Group ANZ as part of the digital strategy team

• Reduced media inefficiencies by 50% for The Reject Shop and piloted DoorDash D2C integration

Led and supported campaigns for major banking and insurance brands across the Netherlands.

• Managed award-winning campaigns for Rabobank, achieving 5 awards and 3 nominations

• Delivered a 3-year membership campaign exceeding conversion targets by 80%

• Increased app preference by 35% and awareness from 63% to 84% through digital activations

• Improved segmentation and performance using first-party data strategies

Delivered outstanding conversion outcomes for Rabobank and significantly increased app preference and awareness.

Led and supported campaigns for major banking and insurance brands across the Netherlands.

• Managed award-winning campaigns for Rabobank, achieving 5 awards and 3 nominations

• Delivered a 3-year membership campaign exceeding conversion targets by 80%

• Increased app preference by 35% and awareness from 63% to 84% through digital activations

• Improved segmentation and performance using first-party data strategies

Supported operational excellence, onboarding, and team development within Apple retail operations.

• Mentored 18+ employees through Apple’s onboarding and training programs

• Supported leadership teams managing 500+ daily customer appointments and floor execution

Supported operational excellence, onboarding, and team development within Apple retail operations.

• Mentored 18+ employees through Apple’s onboarding and training programs

• Supported leadership teams managing 500+ daily customer appointments and floor execution

Managed onboarding operations for new staff and supported a team handling daily customer appointments.

Provided digital strategy, branding, and partnership support across music, retail, and media sectors.

• Led digital strategy and rebrand for DeephouseAmsterdam.com, scaling to 24M+ annual page views

• Increased Mary Go Wild store traffic by 20–25% through branded partnerships with Red Bull and Pioneer DJ

• Developed creative partnerships and bespoke campaigns that unlocked new revenue opportunities

Provided digital strategy, branding, and partnership support across music, retail, and media sectors.

• Led digital strategy and rebrand for DeephouseAmsterdam.com, scaling to 24M+ annual page views

• Increased Mary Go Wild store traffic by 20–25% through branded partnerships with Red Bull and Pioneer DJ

• Developed creative partnerships and bespoke campaigns that unlocked new revenue opportunities