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Bec Reid

Bec Reid

Digital Marketing Manager

Experienced Senior Digital Marketing Leader with Strategic Expertise

Harvey, WA, Australia
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About Bec

Senior digital marketing and growth leader with 15 years of experience in agency, adtech, and consulting roles. Skilled in marketing strategy, digital campaigns, customer journey optimization, and leadership. Experienced in managing multi-market portfolios, translating objectives into marketing strategies, and using data for growth. Adept at leading teams, agencies, and partners with a focus on hands-on delivery.

Experience

ADMATIC, NSW

Group Performance Director (2024 – 2025)

Led a $10M+ multi-market portfolio, managed Meta, YouTube, TikTok, and programmatic performance. Developed forecasting models, guided investment decisions, and improved acquisition efficiency. Provided strategic counsel to senior stakeholders and led a team of 10 specialists.

ADMATIC, NSW

Activations Director (2023 – 2024)

Led performance strategy for major consumer brands, improved paid media execution, and enhanced full-funnel performance. Mentored a high-performing team and partnered with multiple teams to ensure optimization and commercial success.

ADMATIC, NSW

Activations Manager (2022 – 2023)

Managed content and communications for clients, coordinated regional strategy, and led SEO, CRO, and website optimization. Delivered integrated marketing strategies and growth solutions across various sectors.

Freelancer, Perth & Sydney

Digital Consultant (2019 – 2022)

Managed content and communications for Screenwest, WA's screen industry funding body. Led integrated campaign delivery, delivered growth strategies for clients, and achieved a 20% conversion uplift through SEO and CRO.

ROKT / NextRoll / Clinch, New York, New York, USA

Senior Account Manager & Account Manager (2014 – 2019)

Managed enterprise performance marketing portfolios, consistently drove revenue growth, and optimized campaigns across various platforms. Led dynamic creative solutions and team management to enhance client sales and ROI.

Key Skills

Campaign Strategy Digital Marketing Campaign Management Marketing Analytics Marketing Strategy

Key Industries

Fitness & Sport Health & Wellness Not-For-Proft Technology Tourism & Travel

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