Basia Borysewicz
Chief Marketing Officer
Global CMO | Growth, GTM & Marketing Transformation
About Basia
Global marketing and growth leader with 20+ years of experience driving revenue growth, marketing transformation, and go-to-market (GTM) strategy across technology, SaaS, AI, Cloud, and professional services.
I bring 16+ years of marketing leadership experience at Intel, Adobe, and Dell, leading international teams of up to 115 people across eight countries. My track record includes contributing to 116% revenue growth at Intel over three years and delivering 44% year-over-year subscription revenue growth at Adobe.
I specialise in helping businesses accelerate growth through strategic CMO leadership, GTM strategy, product and brand marketing, ABM, demand generation, integrated marketing, AI-enabled marketing and transformation, and partner ecosystem marketing. I combine strategic leadership with hands-on execution to build scalable marketing capabilities and deliver measurable commercial outcomes.
Complementing my executive experience, I have four years of board-level experience, including my current role as a Non-Executive Director of an AI SaaS startup. Having lived and worked on four continents, I offer a global perspective and cross-industry expertise, helping businesses navigate change, scale operations, and unlock new growth opportunities.
Experience
Portinos
Chief Marketing Officer (2025 – Present)
Driving client growth for a global digital marketing agency through GTM strategy, product launches, positioning, and integrated marketing campaigns. Leveraging AI-enabled workflows and data-driven insights to optimise marketing performance and deliver measurable business outcomes.
Intel
Global Gaming Marketing Director (2024 – 2025)
Led product marketing strategy for a $4.65B gaming portfolio, driving positioning, product launches, and integrated marketing campaigns. Spearheaded a growth acceleration program with ISVs, OEMs, retailers, and channel partners, generating $930M in partner-influenced revenue.
Intel
Global Marketing Director, Data Center, Cloud, and AI (2024 – 2024)
Led product marketing for a $16B Data Center, Cloud, and AI infrastructure portfolio, defining positioning, messaging, and value propositions. Orchestrated GTM strategy for the Xeon 6 AI platform launch, mobilising 54 ecosystem partners and generating $600M in sales-qualified pipeline.
Intel
Global Marketing Director, Commercial Client (2023 – 2024)
Owned product launch strategy and operations, and sales and partner enablement transformation for a $20B business. Led the AI PC category launch with Microsoft and 200+ ecosystem partners, generating $800M in partner-influenced revenue and contributing to 31% year-over-year business unit revenue growth.
Intel
Regional CMO (Marketing Director, Asia-Pacific & Japan Territory) (2019 – 2023)
Led a 115-person marketing organisation across eight APJ countries with P&L accountability, driving regional GTM strategy, marketing transformation, and ecosystem growth. Contributed to 116% revenue growth over three years, scaling the organisation and delivering record business performance.
Adobe
Head of Marketing, Small & Medium Business, Mid-Market, & Digital Media Solutions, Asia-Pacific (2018 – 2019)
Built and led a 30+ person marketing, business development and inside sales organisation with P&L accountability; owned GTM strategy for Adobe's Cloud and SaaS portfolio, driving revenue growth through integrated marketing and ecosystem partnerships.
Dell EMC
Global Marketing Director, Strategy & Change Management (2016 – 2017)
Led global merger and acquisition marketing integration and change management initiatives, developed product marketing strategy for an IoT portfolio launch, and drove cross-functional alignment across marketing and business teams.
Dell
Marketing Strategy & Innovation Director, Latin America (2014 – 2016)
Drove pipeline and revenue through integrated campaigns, managed planning and forecasting, and launched key programs to close deals.
Dell
Chief of Staff + Strategy & Operations (2014 – 2014)
Provided strategic counsel to senior leadership, managed restructuring initiatives, improved operational efficiency, and identified strategic partnership opportunities.
Key Skills
Qualifications
Master of Liberal Arts, Management (2022)
Harvard University Extension School
Master of Commerce, Marketing (2002)
UNSW
Key Industries
Software & Tools
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