anshu.aarora

I'm a growth leader with more than 20 years' experience helping organisations accelerate growth by aligning strategy, marketing, sales and customer experience.

I've held executive leadership roles at SEEK and RMIT Online, where I led multidisciplinary teams across marketing, sales, product and customer success, managed multi-million-dollar budgets, and delivered sustained commercial growth in highly competitive, digitally enabled markets.

Today, as Co-Founder of The Milk, I partner with founders, CEOs and executive teams to build the capabilities that drive long-term growth. Whether launching a new product, refining a go-to-market strategy, improving customer acquisition or building an in-house growth function, I bring a practical, hands-on approach that combines strategic thinking with execution.

My experience spans marketplace businesses, education, SaaS and regulated industries, with expertise in:

• - Growth strategy and commercial planning
• - Go-to-market strategy and product launches
• - Brand positioning and proposition development
• - Customer acquisition and lifecycle marketing
• - CRM, marketing automation and growth analytics
• - Team design, capability building and operating models
• - Executive coaching and stakeholder engagement

I believe sustainable growth happens when business strategy, customer insight, brand and execution work together. My role is to help organisations connect those pieces and build growth engines that continue to perform long after I've stepped away.