Annie S Pathania
Marketing Strategist
Experienced fractional CMO specialising in brand strategy, go-to-market planning, and partnership management.
About Annie
Annie is a fractional CMO with over 15 years of experience in marketing, primarily in financial services. She excels in brand positioning, go-to-market strategy, partnerships, stakeholder communications, and tenders. Annie has successfully led the launch of new businesses, managed large partnerships, and developed marketing strategies resulting in revenue growth. She is proficient in website development, content creation, and campaign management. Besides financial services, she co-founded a luxury homewares brand, demonstrating her entrepreneurial skills. Annie holds a Digital Marketing Executive Certificate from UTS and a Bachelor's degree in Media & Cultural Studies from Macquarie University.
Experience
Mozaiki
Marketing & Brand Consultant (Fractional) (2025 – Present)
Led go-to-market strategy for a new insurance platform startup, winning key partnerships. Developed marketing plans, websites, campaigns, and PR materials. Co-founded a retail brand and managed its launch. Prior roles include National Manager at Lockton and Manager at Aon, showcasing expertise in distribution, partnerships, and marketing management.
Lockton
National Manager, Affinity Partnerships & Distribution – Australia & Pacific (2023 – 2025)
Built and launched Lockton's digital distribution business across Australia and the Pacific. Led the creation of Lockton Pulse, a digital platform, and secured strategic partnerships driving revenue growth. Developed senior partner relationships and negotiated commercial terms.
Aon
Partnerships & Growth Manager – Affinity Professional Services (2018 – 2022)
Managed partnerships across 15+ associations and industry partners. Launched channel partnerships and developed marketing strategies, increasing web traffic and form submissions. Led marketing campaigns and toolkit development. Previous roles in Marketing at SuperConcepts, MLC Life Insurance, BT Financial Group, CBA, and NAB showcase diverse marketing experience.
Lifestyle Label Pty Ltd (House of Amarah)
Co-founder & Director (2017 – 2020)
Co-created a luxury homewares brand from scratch and managed its online, wholesale, and retail presence. Led brand creation, e-commerce site development, social media growth, and business operations.
SuperConcepts (AMP)
Marketing Manager (2016 – 2017)
Launched a new website and online product, increasing web traffic and sales. Managed content-led campaigns and marketing initiatives.
NAB / MLC Life Insurance
Marketing Consultant (Contract) (2016 – 2016)
Implemented a wearable-tech customer engagement program and developed product positioning and value propositions.
BT Financial Group (Westpac)
Marketing Manager – BT Panorama (2014 – 2016)
Marketing lead in a $700M+ program launching wealth management platforms. Managed multiple product launches and contributed to an innovative app launch.
Commonwealth Bank (CBA)
Marketing Manager – Advice (Contract) (2014 – 2014)
Created marketing collateral and retention campaigns for CBA's advice businesses.
National Australia Bank (NAB)
Marketing Manager – External Communications (2012 – 2014)
Managed marketing initiatives for a regulatory reform program with a significant budget and multiple departments involved.
Key Industries
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