Anna Espina
Chief Marketing Officer
Fractional CMO for premium brands
About Anna
Get that senior marketing leadership without the full-time salary.
Hi, I’m Anna Espina, and after 10+ years in marketing across Australia and Europe, I built The Musse from scratch and developed the systems I now use to help clients generate consistent leads and revenue.
Today, I work as a Fractional CMO and Marketing Partner for premium service-based businesses, using AI-powered strategies to drive leads, bookings, and revenue in a smarter, more cost-effective way.
Unlike traditional agencies, you work directly with me. I personally lead every project, bringing senior-level strategy, clarity, and creative direction from day one.
Behind the scenes, I build a curated team of specialists and leverage AI to execute efficiently, so you’re not paying for unnecessary overheads, just what your business actually needs.
I don’t just run ads or manage content. I connect your CRM, website, social media, ads, and funnels into one cohesive, high-converting system designed to scale.
No cookie-cutter solutions. No long-term lock-ins. Just flexible, tailored marketing built around your business, your goals, and your growth.
See my work:
https://www.linkedin.com/in/anna-espina/?skipRedirect=true
Listen to my interview:
https://www.youtube.com/watch?v=IAvDKQJUvBY&t=82s
Portfolio:
https://canva.link/7o1e6qvrq0n1e5c
Website:
www.themussemarketing.com
Experience
Offshore Talent
Senior Product and Marketing Manager (2021 – Present)
Led a marketing team in driving measurable growth for clients. Created and implemented productized services like Content as a Service and Website as a Service. Increased client website traffic by 150% through targeted campaigns and launched marketing services contributing to a 25% revenue boost.
The Musse Agency
Fractional CMO for Europe and Australia (2019 – Present)
Developed AI-powered digital and social media strategies for businesses in Australia and Europe. Collaborated with international advertising agencies like Ogilvy. Led a team on website and social media content, SEO, SEM, and key marketing milestones.
DDB Spain (Audi Spain)
Senior Account Executive (2017 – Present)
Supervised a digital team, managed budgets exceeding €3M, and delivered a 90% increase in brand leads via social media. Recognized as a top-performing digital marketer by Audi's global board.
Zoom Barcelona
Social Media Strategist & Community Manager (2014 – Present)
Designed and implemented social media and CRM strategies aligning with business goals. Increased e-commerce sales by 5% and reduced negative sentiment by 20% for key clients.
Key Skills
Qualifications
Business IV Diploma (2023)
Entrepreneur Education
Strategic and Creative Brand Management (2018)
Pompeu Fabra
Advertising and Public Relations Degree (2014)
Blanquerna
Key Industries
Software & Tools
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