Andrew Fairlam
Chief Marketing Officer
Experienced Growth & Innovation Leader with FMCG Expertise
About Andrew
Andrew Fairlam is a growth and innovation leader with 25 years of experience in building growth and innovation strategies across Australia, Southeast Asia, and China. He excels in developing portfolio and brand strategies, commercial growth, new product development, and digital marketing. Andrew has held senior roles in major FMCG organizations, leading cross-functional teams and spearheading successful brand launches. His career highlights include building brands like The Complete Dairy and leading consumer-led innovation for renowned companies. Andrew holds a Master's in Planning & Design and a Bachelor's in Economics, with additional training in design thinking from Stanford Business School.
Experience
Bega Cheese Ltd. Australia (Berri Asia Sdn. Bhd.)
Head of Marketing – International (2024 – 2026)
Led international portfolio strategy and developed digital/social-commerce strategies across international markets for cheese and yoghurt. Led strategic initiatives for Farmers Union and other priority brands in Southeast Asia.
Bega Foods
Head of Marketing (2024 – 2026)
- Achieved Bega brand volume growth of 20.1% H1 F25 vs H1 F26
- Achieved Farmers Union brand volume growth of 19.6% H1 F25 vs H1 F26
- Launched internationally sourced shredded cheese range, achieving significant brand milestone and strategic goal
- Developed local manufacturing strategy for expanded cheese offers ex- Indonesia and new beverage market entry
- Established BFI digital 1st strategy transitioning Bega International to an in-house model
Good Health Farm
Start-Up Co-Founder (2021 – Present)
Co-founded a plant-based protein venture, developing brand, go-to-market strategy, and overseeing product development and market entry considerations.
Lion Dairy & Drinks (Part of Kirin Group)
Marketing Director – International (2018 – 2020)
Led innovation pipeline and project delivery in international dairy markets, including the development and launch of disruptive Farmers Union initiatives in Southeast Asia and China.
Lion Dairy & Drinks
Innovation Manager (2012 – 2018)
Responsible for innovation strategy, project management, and delivery across dairy beverages, white milk, culinary, and cheese. Successfully launched The Complete Dairy and Dare Cold Pressed.
The Inventing Room
Director & Strategic Designer (2008 – 2012)
Worked with major organisations on growth opportunities, innovation, and design thinking. Led innovation strategy, opportunity identification, and concept development for various clients.
Foster's Group
Innovation Leader – Wine (2008 – 2008)
Led wine category innovation planning and global innovation work across Australia, UK, and US teams. Developed Lindeman's Early Harvest concept and other growth platforms.
Carlton and United Breweries
Innovation Leader – Lifestyle Portfolio (2004 – 2005)
Developed innovation strategy for non-alcoholic products, low-alcohol beer, and functional alcohol products. Successfully launched Sass Bubbly and Yellowglen Jewel concepts.
Beringer Blass Wine Estates
Brand Manager – Yarra Ridge (2003 – 2004)
Managed brand positioning and marketing execution for Yarra Ridge, achieving a significant sales turnaround. Developed POS and brand plans for sales growth.
Beringer Blass Wine Estates
Assistant Brand Manager (1999 – 2002)
Supported senior brand managers in product innovation initiatives and new product launches. Contributed to Yellowglen relaunch and successful new wine product sales.
Key Skills
Qualifications
Master of Planning and Design (2012)
University of Melbourne
Key Industries
Software & Tools
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