Andrei Iunisov

Leading search channels (organic search and Google Ads) for an enterprise cybersecurity platform enabling secure collaboration and classified data sharing across defense and military organizations.

PPC strategy includes:

- Deep, clustered keyword research for defense and compliance-driven search intent

- Continuous Google Ads campaign optimization

- High-relevance landing pages and conversion-focused assets aligned with security buyers

Own and execute SEO strategy for highly competitive, compliance-heavy keywords in the US and Australia, achieving consistent top-10 rankings for terms including: "ITAR compliance", "multi level security", "data centric security", "attribute based access control", "secure watermark", "sensitive data". Drove pipeline impact from both organic and paid channels.

Led long-term digital marketing and demand generation strategy for an enterprise-grade BIM software platform, supporting a complex sales cycle across construction, engineering and design organisations.

I joined the company when it had a JS-based, old website that wasn't even indexed by Google and barely generated several leads per month. After completing the redesign and CMS migration project together with the company CMO, I owned end-to-end execution across SEO, PPC, paid media and lead nurturing, with a focus on predictable inbound pipeline.

Scope of responsibility included:

1. SEO strategy, content creation and ongoing optimisation across BIM, construction software, architecture and collaboration workflows;

2. Google Ads and Microsoft Ads campaigns focused on demos, gated whitepaper assets and high-intent contact requests;

3. LinkedIn advertising targeting decision-makers across construction, engineering and design firms, as well as remarketing for pipeline facilitation;

4. Email nurturing aligned to long enterprise-grade evaluation cycles;

Key outcomes:

1. Increased daily organic SEO traffic by ~2.5× through sustained keyword and content growth;

2. Generated 1,000+ qualified leads from Google Ads, supporting trial and demo-driven sales motions;

3. Generated 6,000+ leads from LinkedIn Ads, feeding enterprise and mid-market pipelines.

Overall, I developed and executed the long-term growth roadmap, aligning SEO, paid media and lifecycle marketing into a single system designed to produce predictable, sales-ready demand.

Acted as a head of growth for a B2B/SharePoint security and protection solutions provider (ASX:CPT), owning inbound growth, demand generation and pipeline strategy across long 6+ month enterprise sales cycles.

Built and executed the growth roadmap, transforming the company from minimal inbound activity into a predictable, SEO-led lead generation engine aligned with sales capacity and deal velocity.

Responsible for:

1. Go-to-market and inbound growth strategy

2. SEO strategy: keyword research, content creation, continuous semantic optimisation and linkbuilding

3. Lead generation in paid channels (Google Ads, LinkedIn Ads) and qualification framework aligned to enterprise sales

4. Funnel optimisation across enquiry, opportunity and pipeline stages, incl. email nurturing and other strategies

5. Close alignment with sales on lead quality, opportunity progression and deal closure facilitation using emails nurturing and remarketing strategies

Achievements:

1. Increased inbound leads from ~5 per month to 100+ per month within one year

2. Drove 10× growth in daily organic SEO traffic, establishing search as a primary acquisition channel

3. Improved conversion rate of organic traffic by LinkedIn remarketing with CPL lower than 50 USD

4. Enabled the creation of multiple high-quality enterprise opportunities (leading European bank, biggest logistics enterprise, multiple national research agencies and defence companies)

5. All these deliverables were achieved for the US, UK and DACH regions in 2 languages

Successfully supported the company's M&A deal, intergrated our marketing engine into the buyers strategy and moved to a digital marketing expert position in the new joint organisation.

After fulfilling my obligations after M&A in 2015, I left iConTextGroup to become an independent digital marketing expert, leveraging 19 years of my worldwide experience. I help companies who are looking to expand their market reach, grow new business revenue, and maximize lifetime value.

I use search (SEO) & generative engine optimisation (GEO), PPC, paid & organic social media, referral, affiliate, conversion rate optimisation and email marketing strategies to increase brand awareness and traffic, attract qualified leads, boost online revenue, enhance customer loyalty and repeat business. I don't hire subcontractors because I can do all this myself.

I frequently operate as a fractional CMO or growth director, not just an external consultant. This includes ownership of strategy, execution, tooling and cross-team coordination, often with regional responsibility across North America, Western Europe, and APAC.

Since 2016, I have been leading and executing growth strategies across B2B SaaS, backup and recovery, cybersecurity, procurement, healthtech, B2B ecommerce, VR-tech, fintech, BIM, architecture and construction, CRM, AI fashion tech and more. These markets are hard to market, generate leads and sell, however I am able to consistently fulfil my clients' traffic, sales and marketing goals.

Some of achievements include:

1. Drove organic growth for enterprise B2B platforms, e.g., SEO traffic growth from ~150 to ~450 daily visitors with ~90% YoY increase for a prominent e-commerce marketplace.

2. Scaled lead generation at enterprise scale, generating 1000+ quality PPC leads and 6000+ LinkedIn leads over multi-year engagement for a leading BIM software company.

3. Transformed lead velocity for cybersecurity startup, increasing monthly leads from ~5 to 100+ and growing organic traffic 10× through multilingual SEO, PPC, paid social and email campaigns.

Some of my clients left 31 verified, 5-star reviews on Clutch - https://clutch.co/ profile/iunisovcom#reviews.

I am responsible for the inbound and outbound online B2B lead generation process. To achieve the required pipeline size, I am using PPC, SEO, account-based paid social, review and intent-based marketing, email marketing, and lead nurturing. In addition, I am managing a Wordpress-based website, responsible for the product marketing content and engaged in the process of creating campaigns assets (whitepapers, templates, etc). I am also working on marketing on Reddit, social media marketing, conversion rate optimization and CRM marketing activities.

Beginning in 2016 with a baseline of ~150 of MQLs annually, by 2024, I achieved a milestone by generating ~10k quality MQLs per annum or ~800 leads per month. During the first 2 years I've added +150% to the number of SQLs. The cost per lead is notably below the tech industry's average cost of $385 per lead, as reported by Statista, allowing Bacula Systems to save $3,500,000 yearly on lead generation in comparison with the industry average.

1) My Google Ads campaigns deliver a steady flow of quality MQLs with 8-10x times lower cost per lead compared to the industry average (according to Statista);

2) My Reddit campaigns generate leads in niche communities with only $25-60 cost per lead;

3) The SEO optimization & content strategy brought us dominating visibility levels in Google for all enterprise backup-related searches, and the organic traffic improved by a factor of 5;

4) My Linkedin Ad Campaign was awarded for the best conversion rate by the LinkedIn team in their case study section. LinkedIn remarketing converts our SEO traffic with ~$22 cost per qualified lead.

5) I secured significant visibility in AI search engines like ChatGPT and Google AI Overviews for the majority of high performance computing, Proxmox, OpenStack, KVM and other prompts, which is our target segment.

6) I was able to improve the trial conversion rate by 43% using A/B testing, which was picked up as a case study by MarketingSherpa.

After years of extensive, all-round digital marketing experience in Parallels, I've decided to co-found my own digital agency. In 2009 I co-founded WebProfiters, the first web analytics agency in Russia, one of the first Google Analytics certified agencies in the region. The unique offering of the agency was to provide web analytics deployment service, independently audit digital marketing strategies and optimise conversion rates in various digital channels. In contrast with other local agencies, we were not fighting for clients' SEO, PPC and other budgets, which allowed us to provide truly independent and trusted advice.

We were the second Google Analytics certified partner in Russia with a maximum of 25 employee headcount. Our client list included the largest national companies from various sectors: tech (Kaspersky, Acronis), retail (Panasonic, X5, Faberlic, KupiVIP, Lamoda), finance (Renaissance Credit), telco (Megafon, Beeline, MTS), media (CTC, IVI), real estate (Incom), consumer services (EnglishFirst) and others.

As CEO, I was responsible for the overall agency strategy and service offerings, partnership with Google and other web analytics platforms, new business sales and project execution for anchor accounts. Once we sold part of our shares to external shareholders in 2011 (https://adindex.ru/news/agencies/2011/10/24/73647.phtml), I was responsible for achieving P&L goals. The company's yearly revenue was equal to several $Mn's, while net profit margins capped at 35-40 percent.

In 2014, after several minor equity purchases, the company was fully acquired by iConText Group, one of Russia's most significant digital advertising holdings (http://www.advertology.ru/article120757.htm). As a condition of the deal, I was tasked to integrate the company as a separate web analytics & CRO business unit into the existing structure and generate revenue on top of the new owner's vast customer base, as well as to lead on 2 new business ventures of the joint group.