Amy Parker
Chief Marketing Officer
Experienced Growth Leader skilled in Business Strategy, Sales, and Marketing | Property & Construction | MBA
About Amy
Growth-focused commercial executive with 25+ years' experience helping businesses accelerate revenue, expand into new markets and build sustainable competitive advantage across Australia, APAC and the UK.
I partner with founders, CEOs and leadership teams to unlock growth by aligning strategy, marketing, sales, customer experience and revenue operations. Combining executive-level strategic thinking with deep hands-on executional experience, I don't just develop growth plans, I build and implement the systems, teams, processes and capabilities required to deliver them.
My experience spans growth strategy, demand generation, go-to-market execution, sales leadership, brand positioning, customer acquisition, customer experience and people leadership. This broad commercial perspective enables me to identify growth opportunities, remove barriers to scale and create alignment across functions to drive measurable business results.
I bring strong MarTech, SalesTech and CRM expertise, leveraging data, automation and AI to build predictable, scalable growth engines. With a systems-led approach to optimising end-to-end customer journeys, I help organisations increase lead generation, improve conversion performance, strengthen customer retention and maximise customer lifetime value.
Known for my commercial acumen and practical leadership style, I thrive on turning opportunities into results, building high-performing teams and creating the strategies, structures and operational discipline that enable businesses to scale with confidence.
Experience
Intermain – Commercial Construction
Marketing & Growth Director (2022 – 2026)
Led the transformation of the sales and marketing function, developing and executing B2B growth strategies, building high-performing teams, and driving significant pipeline growth, brand repositioning, and market expansion.
Responsibilities
- Accountable for delivering annual revenue targets of $150M.
- Developed and executed sales, marketing, and growth strategies, including brand positioning, customer acquisition, lead generation, opportunity conversion, and bid performance.
- Built, led, and developed multidisciplinary teams across sales, marketing, pre-construction, and bid management.
Key Achievements
- Doubled qualified leads from $344M in FY23 to $689M in FY26, despite challenging market conditions within the commercial construction sector.
- Designed and built a scalable sales and marketing function from the ground up, implementing the systems, processes, governance, and capability required to support sustained business growth.
- Successfully repositioned the brand into high-value strategic growth markets, increasing awareness, strengthening market presence, and generating new pipeline opportunities.
- Leveraged technology and data-driven insights to enhance operational efficiency, reporting, forecasting accuracy, and commercial decision-making.
- Partnered closely with project delivery teams to align commercial strategy with procurement pathways, project lifecycles, and client requirements, improving opportunity conversion and business performance.
Urbanest Student Accommodation Developer & Operator
Commercial Director / Marketing & HR Director (2009 – 2020)
As a founding employee and shareholder, I played a key role in scaling the business from a single 600-bed asset to a national portfolio of 14 properties, leading international customer acquisition, sales and marketing operations, and occupancy performance prior to the company's acquisition by Scape in 2020.
Responsibilities
- Accountable for customer acquisition, occupancy performance, and revenue generation across a national PBSA portfolio.
- Developed and executed international sales and marketing strategies across APAC, North America, and Europe, overseeing the entire customer acquisition lifecycle from lead generation and enquiry management through to leasing and move-in.
- Built, led, and developed high-performing sales and marketing teams across multiple international and domestic markets.
Key Achievements
- Contributed to the successful growth of the portfolio from a single 600-bed asset to 14 properties nationally, supporting the business through to its acquisition by Scape in 2020.
- Consistently maintained portfolio occupancy above 95%. Implemented and optimised integrated CRM, leasing, revenue management, and reporting systems, enhancing operational efficiency, business intelligence, and portfolio performance.
- Successfully expanded international student acquisition channels across APAC, North America, and Europe, strengthening brand presence and diversifying demand sources.
- Supported portfolio growth and investment decisions through market research, feasibility analysis, strategic planning, and operational integration initiatives.
Key Skills
Qualifications
Property Development Core (2026)
Property Council of Australia
Development Feasibility & Project Financing (2026)
Property Council of Australia
ESG in Property (2026)
Property Council of Australia
Executive MBA (2019)
The University of Sydney
Bsc(Hons) Media Technology (2003)
Staffordshire University
Key Industries
Software & Tools
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