Amit Kumar
SEO Specialist
SEO specialist with expertise in Website Audits & Strategy. Highly versed with Onpage, Technical, Internal Linking, Content Planning & Link Building.
About
I am a passionate Senior SEO Contractor with over 8 years’ of agency and Inhouse experience in Sarch Engine Optimisation. I have worked with a wide array of B2B and B2C ecommerce and service based businesses, developing strategy and managing multi-disciplinary teams to deliver organic growth that drives real tangible business success.
Key Daily Tasks:
Website Audits | SEO Strategy | Internal Linking | Keyword Research | Technical SEO | Content Gap Analysis | Structured Data Implementation | On-page Optimisation | Off-page Optimisation | Competitor Analysis | E-commerce SEO | Link Intersect Analysis | Content Marketing Research
Key Daily Tools:
Shopify | Wordpress | Google Analytics | Google Search Console | Google Tag Manager | Google Data Studio | Google Business Profile | Excel | Screaming Frog | Deep Crawl | Ahrefs | Majestic | SEMrush | Slack and more!
Experience
Foxit
Senior SEO Consultant (2022 – 2024)
• Built a brand new strategy for PDF Editor for the US Market.
• Lead the SEO team on projects involving on-site and off-site optimization, positioning and the analysis of results.
• Blog Optimization – Optimized and created a topical cluster.
• Improved the client journey and CTA.
• Found technical SEO issues and built a plan to fix them.
• On page optimization for each page then created a plan to add new content and remove the thin content that has no traffic.
• Reversed engineer the competitors’ brands.
• Monitored site traffic, backlinks, and ad performance.
• Improved the website speed.
• Keyword research and optimizations.
• Worked with the outreach team for Off Page SEO opportunities.
• Stay up-to-date on changes to organic search digital space.
• Lead the SEO team with the new strategies.
• Increased traffic by 110%, ROI of 12X and all other KPIs by upto 100%.
Rankzenith
SEO Director (2019 – 2024)
I started my small agency and served various local businesses. Still, get a few small clients for SEO and Web Development.
Worked with a few local agencies as a Whitelabel SEO partner and helped them achieve great results for their client.
Digital Bullet
SEO Director (2019 – 2022)
• Creation, management and ongoing optimization of SEO campaigns for Real Estate Investors.
• Local optimization and online reputation management.
• Analyze website and identify potential technical SEO issues and opportunities.
• Fixed technical SEO issues such as page speed, crawl errors, redirects and other technical adjustments on all client websites using various platforms like Vestor, Carrot etc.
• Develop link building and outreach/public relation strategies.
• Keyword research and worked directly with Content Marketing team to develop impactful and distinct SEO content for each client based on their market trends.
• Conversion rate optimization testing and adjustments on website and landing pages.
• Reporting and analytics, including data analysis and creating monthly performance reports.
• Collaborate with colleagues to ensure SEO team is deploying best practices across campaigns.
• Responsible for driving SEO results and adapting as needed to continuously improve campaigns.
• Improved ranking for almost all clients with some of them seeing an ROI of upto 25X.
Superstar SEO
SEO Manager (2016 – 2019)
• Managed the SEO content setup for Superstar Academy.
• Successfully tracked, maintained, and improved ranking of 100s of keywords for multiple clients
• On-page optimized for titles, desc, h tags, and more
• Reported on Keyword Rankings and Organic Traffic monthly for each software.
• Analyzed key trends and devised SEO strategies.
• Keywords research to find what clients are searching for and working with the content team to create optimized content.
• Off-page optimization and finding opportunities to share the content
• Analyze and optimize digital marketing campaigns for conversions and lead generation.
• Assist in the creation of wireframes and website designs for web designers and create site maps for SEO campaigns
Key Industries
Software & Tools
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