Amie Colbert
Digital Marketing Strategist
Strategic marketing leader with a focus on growth strategy and marketing leadership in digital health and eCommerce.
About
Amie Colbert is a strategic marketing leader with a focus on growth strategy and marketing leadership in digital health and eCommerce. She has a proven track record in building and scaling growth engines, driving customer and revenue growth through acquisition, funnel optimization, and measurement. Amie's consulting capabilities include growth strategy, marketing and demand generation, measurement framework design, customer insight, and support for founder-led teams. With experience as Head of Growth at Defeat Diabetes, Independent Consultant, Co-Founder of Miss Amara, and in various digital strategy and leadership roles, Amie has led marketing strategy, developed end-to-end funnels, optimized paid media strategies, and collaborated cross-functionally to align marketing with business goals. She is skilled in leadership, team management, marketing strategy, growth optimization, paid media, conversion, and measurement, holding a degree in Psychology and certifications in Strategic Planning.
Experience
Defeat Diabetes
Head of Growth / Strategic Consultant (2021 – Present)
Led growth and marketing strategy for a doctor-led digital health program, defining marketing strategy, optimizing funnels, overseeing paid media strategy, implementing measurement frameworks, and developing decision-driver frameworks. Worked cross-functionally with product and leadership, and contributed to partnership strategy.
Various organisations
Independent Consultant – Digital Strategy & Growth (2014 – 2021)
Delivered digital strategy, growth, and customer experience work across health, FMCG, and retail sectors for organizations like Nexba, I Quit Sugar, The Farm Digital, and General Assembly. Led marketing strategy, customer journey design, and campaign planning in consulting and in-house environments.
Miss Amara
Co-Founder & Executive (CXO / CSO) (2014 – 2019)
Co-founded and scaled a high-growth eCommerce business, focusing on strategy, customer experience, and growth. Developed digital acquisition and conversion funnels, implemented customer-led models, and worked closely with leadership on growth strategy, brand positioning, and operations.
The Farm Digital
Head of Strategy (2010 – 2014)
Led strategy and social team, responsible for strategic frameworks across business, brand, communications, campaign, media, and digital. Worked with major clients and contributed to agency-wide strategy and decision making. Also worked as Lead Digital Strategist and Account Director developing strategies for large-scale clients.
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