Ambroise Attard

Client: Direct to consumer MRI (B2C)

Aims & Objectives: The primary objective was to build a top-of-funnel lead generation asset to create an engaged email audience and feed into an automated nurture sequence for prospective patients.

Role & Approach: I designed a lead magnet structured be directly from the founder/head doctor whilst translating complex longevity and health concepts into clear language without medical jargon. I wrote and edited an 8-day automated email sequence in HubSpot and aligned the Meta ad creative to match the core lead magnet offer.

Main Challenge: Navigating strict Australian medical advertising guidelines to ensure all messaging, offer copy, and automation flows remained fully compliant, while still keeping the tone human, engaging, and accessible to the everyday consumer.

Results:

- Built an always-on, top-of-funnel asset that consistently captures and nurtures email leads

- Designed a multi-touchpoint messaging journey tailored to patient decision-making

- Developed an Ideal Client Persona (ICP) guide to align future marketing efforts

Client: Camping and outdoor accessory ecommerce brand (D2C)

Aims & Objectives: The goal was to build an organic content presence and get their first organic sales. establish a bold counter-positioning strategy in the outdoor and camping market. The Whistly team was unable to create content consistently with the industry standard nature-focused aesthetics, so we needed an approach that allowed us to create outdoor content within the home.

Role & Approach: In order to tackle to content issue and create a counter to the market I positioned Whistly from a product centric standpoint. This was highlighting that modern camping gear has become over-engineered and advocating for simple, durable products that solve a single core pain point. I translated this counter-positioning concept into a full Instagram content strategy. I conducted ICP research to refine messaging, scripted and storyboarded short-form video content, and analysed video metrics to double down on high-performing formats.

Main Challenge: Developing an impactful, high-output content framework that stayed strictly within the limited filming hours allocated for the team without sacrificing creative quality or strategic direction.

Results:

- Scaled organic video reach from 0 to 500,000 views in under 100 days

- Increased follower count by 200%

- Generated a steady stream of organic sales and built a tested creative baseline for Meta Ads expansion

- Boosted Average Order Value (AOV) by +50% from month 1 to month 3

Client: Design and Website Development Agency (B2B)

Aims & Objectives: The goal was to redefine the design agency’s core messaging and create a repeatable email newsletter strategy. The focus was on crafting a clear message that could be cascaded across marketing materials including, website, newsletter and pitch decks.

Role & Approach: I mapped out the overall messaging strategy and created messaging that accurately reflected the companies ethos and then adapted this to their website and newsletter. I also created a newsletter content production strategy that had a clear offer and enabled consistent content production.

Main Challenge: Creating a simple message for a complex agency (development, design, strategy). Designing a turn-key content structure that maintained high creative and quality without requiring ongoing heavy intervention or operational overhead from their internal team.

Results:

- Defined a clear brand messaging guide aligned directly with target idea client personas

- Built a fast, highly repeatable newsletter system and content format that saved internal production time