Amanda Tan
Marketing Strategist
Experienced B2B Marketer Driving Revenue Through Regional Events and Partnerships
About Amanda
Amanda Tan is a B2B field and partner marketer skilled in owning and executing regional events, sponsorships, ABM initiatives, and partner-led programs. She excels in demand generation, partner marketing, account-based marketing, budget planning, content creation, and cross-functional management. Amanda has a data-driven approach to prioritisation, ROI measurement, and scaling repeatable event programs. She has experience in driving pipeline growth, brand visibility, and engaging high-value accounts and strategic partners across APAC. Amanda is proficient in using tools like HubSpot, Microsoft Dynamics, Power BI, Canva, Asana, WordPress, and has basic knowledge of Adobe Illustrator.
Experience
Current Company
Senior Marketing Executive - APAC (2025 – Present)
Led demand generation initiatives, partner marketing campaigns, ABM programs, budget planning, content creation, and performance analysis across SG, MY, and HK. Achieved 2.8K+ MQLs, S$6.8 million annual opportunity pipeline, and 1 regional award win.
Mobvista Subsidiaries
Senior Marketing and Communications Specialist (2023 – 2023)
Co-led SEA regional marketing programs, managed ABM gifting campaigns, drove social content optimisation, led award submissions, and developed whitepapers and blogs to align with brand voice and regional priorities.
Previous Company
Marketing Executive - SG, SK, TW (2021 – 2023)
Managed demand generation for major sponsorships and events, led regional marketing campaigns, coordinated digital execution, managed account-based marketing programs, and facilitated regional marketing operations and campaign launches.
Key Industries
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